|
|
What's Wrong with Focus Group Research? (Popularity:  )
Since they were first used over 65 years ago by US government sociologists investigating the effectiveness of military propaganda movies the focus group has been the mainstay of the market research industry.
By the middle of the twentieth century, advertising agencies were jumping on the bandwagon hiring researchers to find out why certain kinds of products and services were appealing. The focus group gained popularity because its format prompted the participants ...
|
Benefits of Appointment Setting In Lead Generation (Popularity: )
http://www.manageyourleads.com
Business appointment is typically defined as fixing up a time and date set to meet with a prospect. For identifying a perfect prospect, a sales person has to convince a client through face to face or a telephone conversion. Convincing a client is purely based on the skills and conversational manner of a salesperson. Typically appointment setting is the most popular and preferred service for marketing of the products to ...
|
The Top Ten Reasons Businesses Use Promotional Items (Popularity: )
http://www.yesgifts.co.uk
Trade Show Promotion
The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors.
Customer Retention, appreciation
Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to ...
|
Basic Marketing Dope (Popularity: )
http://www.postcardmania.com
Marketing is really easy once you have the basics.
Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.
Hot Dope #1) The more that your potential customers see your name in front of them, the more likely ...
|
2 Step Marketing (Popularity: )
http://www.postcardmania.com
Marketing is as simple as 1 and 2 and here we go.
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to read, so hard in fact that I threw it away.
Several days ...
|
7 Elements of a Perfect Landing Page (Popularity: )
http://www.postcardmania.com
Make sure your web page has all these elements to draw attention from prospective clients.
Landing Page Definition:A webpage intended to identify the beginning of the user experience from a defined marketing effort.
Landing pages are an integral part of your direct mail marketing these days, for the main reason that they finish the communication once started by your direct mail postcard. No longer is it in vogue to direct a ...
|
Sponsorship Marketing: A Framework For Evaluating Opportunity (Popularity: )
http://www.brockcommunications.com
Sponsorship marketing is a gray area for many marketers. Those who've focused on traditional advertising and publicity channels may be reluctant to delve into sponsorship activities or unsure how to find opportunities that fit. Evaluating teams, athletes, events and the benefits associated with sponsorship exposure can be cumbersome, particularly if you don't have your requirements and guidelines clearly defined ahead of time.
Effective use of sponsorship marketing requires careful consideration of ...
|
How to Persuade Others to Give You Their Money (Popularity: )
I’m not a sales person, but running my own SEO company has placed me into that role. I am my client’s primary contact, not only for project management, but as the first sales contact when inquiring about our services. I rather enjoy the role of project manager, but I’ve never felt entirely comfortable with the sales role.
Over the years, though, I’ve gotten quite good at it, or at least parts ...
|
The Internet Marketer's Guide to Predictive Dialing Software (Popularity: )
http://www.voicent.com
Do you recall a time when someone called, and a message asked you to wait for the next available agent? Then, after a short pause, a person came on the line and spoke to you about whatever the call was for, such as collection of a bill, a reminder for a flight or function, etc? And if you weren't home or couldn't answer, the system left a message on your ...
|
10 Steps To A New Arena For Your Business - Part 3 (Popularity: )
http://www.theadminprofessional.com
Today, pick up on this Small Business Owner Marketing tip and begin applying it to your marketing materials to see an increase in sales, ultimately maximizing your profits and gross numbers. These 10 steps to Small Business Owner Marketing are guaranteed to make your profits rocket through the roof! They may sound easy but how many do you apply on a daily routine? Keep at it and pick up these ...
|
|
|
