Home Add to Favorite Contact Submit  
             08 December, 2021
 

    
Category:  Articles » Business » Marketing

 

7 Elements of a Perfect Landing Page

Popularity:
         Views: 1190
2009-02-09 21:35:44     
Article by Joy Gendusa

Make sure your web page has all these elements to draw attention from prospective clients.

Landing Page Definition:A webpage intended to identify the beginning of the user experience from a defined marketing effort.

Landing pages are an integral part of your direct mail marketing these days, for the main reason that they finish the communication once started by your direct mail postcard. No longer is it in vogue to direct a prospective customer directly to your website to get lost in all the different services you offer trying to navigate to find the answer to what you are specifically promoting to them. To help you understand the key elements you need on your landing page, I have culled together the 6 most important tips and the rationale behind their usage.

Every Landing Page should have:

1.A design & color scheme that matches the ad that brought them there.
The reason for this is you don't want people to think they ended up in the wrong place. You are communicating a particular communication (service or product) and you want to make sure that your landing page has the same look and feel as the ad that directed them there for further information.

2.Additional information about the topic in the ad that brought them there.
Since you are continuing the communication with a landing page, you want to that you do just that. If there is nothing new in the landing page, your prospect is going to wonder why they visited your landing page because they've already gotten all the data - and then they are going to leave your landing page. That is not what you want them to do. You want to give them some more information that is new data, such as more information on the offer, links to get more information, or even a giveaway. But don't give it all away there either. You are warming them up and want them to keep reaching.

3.Make sure there is a good reason for them to go to your landing page (e.g. coupons, reports, additional access to information, free consultation, free samples)
More people are going be interested in getting something or learning something rather than being sent a sales pitch - so giving something of perceived value away for free - like a white paper or informational report or additional access to information or even coupons, etc. - these can position YOU or YOUR COMPANY as the experts in the field.

4.A fill in form to capture data.
Don't just give the stuff away that I mentioned above without getting something in return. Make them fill out the form so you can collect their contact information. That is the exchange. It won't cost them money, but they have to give you their contact info (so later you can sell them stuff).

The reasoning is this. You are moving people through the sales process - you don't only want the people who are ready for more information (which are your hottest leads). You want everyone, so you need to find ways to get their information and then you can continue to work them through to the point where they are interested in getting more information about your service or product. You do this by continually communicating to them, but you are going to have to give away something first in exchange for their very valuable contact information.

5.Add 'Trust Logos'... online security, BBB, affiliations, etc. Anything you have to build credibility.

The more things people see that they are familiar with, the more they are going to trust something. Let's take an all-too-simple example. You have a certain kind of dog. Your dog is sweet and is the best dog in the world. Most likely when you see another dog like yours, you are going to have a natural affinity toward that dog.

Same goes with logos that people trust and are familiar with. Position your site with identities people already trust and are familiar with to increase your own credibility. You are basically saying, "These people trust me, why don't you?"

6.All your company's contact information so that your prospect can take the next step in whatever way they feel is necessary (email, phone, address, etc.).
There are a lot of people that are further along in the sales process than the barely-warm or luke-warm lead. Those that are hot will want to contact you, so you need to have the information visible for them to do so easily. Make sure you have all your contact information on your landing page.

7.A dedicated phone number.
In order to track reaches that find your landing page you could have a dedicated phone number just for that page. That way you can see who is calling because of the data on the page. Using a service that also records the incoming calls to that number can help you on the sales end too.

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest growing direct mail postcard-marketing firm with year 2007 revenues close to $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs over 150 people and prints 4 million and mails 2 million postcards representing 33,000-plus customers in over 350 industries each week.

Specialized in: Landing Page - Web Landing Page - Postcard - Marketing - Direct Mail - Promotion - Direct Response Advertising - Direct Mail Postcards - Promotional Postcards - Postcards - Business Postcards - Postcardmania
URL: http://www.postcardmania.com
Print article      Bookmark this page
Related Articles 
How to Effectively Market your Product by Using Billboards Memphis (Popularity: ): Ever thought of marketing your business with billboards Memphis? Marketing your business with billboards can improve your business far more than you have imagined. It can entice more customers to patronize your goods and services. This was proven after some comments were made by marketers who have done so via different Memphis sign companies. Are you interested in marketing your products with billboards Memphis? If yes, this article is for ...
Modular industries furnishing companies in Verona can be of great help (Popularity: ): With increased ideas, concepts and facilities, the need for technology in our everyday lives is now great. This need increases tenfold in the workplace, where the execution of ideas with speed and precision is very important. For all these functions to be undertaken smoothly, we have become heavily dependent on technology, further increasing the need for gadgets like desktops, laptops, printers, monitors, fax machines etc. to be available always at ...
Key Strategies Required to Succeed in Food Marketing (Popularity: ): Succeeding food marketing requires efforts and special services. Advanced marketing services are required to reach to potential customers and achieve success. It is never easy for companies to create a bond with potential customer and allures to buy products. Nascent food companies face a serious challenge of building a worthy relationship that would help to promote products and convey special message of brand. A special relationship can be built by ...
Biomass Briquetting Machine in India is now available online (Popularity: ): Now-a-days some companies are coming up with efficient and environment friendly Biomass Briquetting Machine with an aim to preserve our nature. Biomass Briquetting Machine India has a vision to provide effective solutions for increasing demand for conventional fuels. This Briquetting Machine is being widely used in the agricultural sector and has proved to be helpful in preserving the nature.Briquetting Machine is mostly employed to convert waste gathered from agriculture, forestry ...
To Print Cartoon Images on PP Woven Bags Is Amazing (Popularity: ): PP woven bags are kind of reusable shopping bags which are surely the best buy today. Their popularity does not exist without reasons. Since they are reusable, they help save you cash and the most importantly, save the environment by keeping plastic waste away from the landfills. PP woven bags are sturdy. Therefore, they are capable of lasting for many months and even years. Usually things that last long and ...


Related Business 
Landing 4 You (Popularity: ): Landing pages are pages specifically made to have the sole aim to convince the user to perform the action of conversion for which they were designed. Landing4you manufactures high-performance landing page.
Oven Elements, Cooker Elements (Popularity: ): Suppliers of oven elements to fit electric cooker including grill and fan oven elements. Here at oven elements 4u we supply an extensive range of oven elements and electric cooker elements including base and fan oven elements.Most major brands in stock for nationwide delivery.
Graphics Heaven (Popularity: ): Free page elements for web page design backgrounds, horizontal bars, bullets, dots, and buttons.
Website Redesign (Popularity: ): We are offering website design & website redesign, home page redesign, sign-up page design, landing page design, web application development and Search Engine Optimization Services at comparatively effective, affordable and cheap prices.
WebElements (Popularity: ): This is the home page of WebElements, the periodic table of the elements. It has NMR data toward the bottom left of each element page.
As Was (Popularity: ): Full-service firm dedicated to personal attention and the perfect balance of elements to get you noticed on the internet.
Rushton Landing Nets (Popularity: ): Maker of handmade landing nets. Products for both the weekend angler and the angling enthusiast.
Myers Landing and RV Park (Popularity: ): Full hook-up RV sites, mini-golf course, playground and boat landing. Located on the Mermentau River near Lake Arthur. Photos, facilities, map, and contact information.
Goodrich: Landing Gear Division (Popularity: ): Develops and produces complete landing gear systems.
Landing Guitars Home Page (Popularity: ): Information and images on bass guitars, pricing, and client's comments are also available.