Managing the Length of Your Articles (Popularity:  )
Create an outline
Begin by simply listing the major points you want to make in a rough or outline form. You can polish, expand or prune later. The first step is simply to prepare a list of where you want to go with the article.
Fill in the outline
Use a few well chosen words to get your point across. The point of the article is to give enough information to bring people ...
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Copywriting Tips - Are You Crossing the Line of Believability? (Popularity: )
Believability...It's probably the single most important part of your sales letter. If the prospect reading it doesn't believe what you are saying, you're not going to make the sale. It's that simple. The problem is, how do you know when you've crossed that line? Take my word for it, it's a very fine line. See, in today's world of copywriting, you need to sell your product. There is a lot ...
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Copywriting Tips - The Hype Factor is the X Factor (Popularity: )
One of the most fascinating subjects for copywriters is the subject of hype in a sales letter. Everybody has their own definition of what hype is, which is what makes the subject so fascinating and creates so many discussions on it. We had just one of these discussions recently at the Warrior Forum, started by one of the great copywriters in the business...Paul Myers. Well, I'm going to add my ...
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Freelance Writing and Copywriting - Every Writer Needs a Bio (Popularity: )
You're a writer: do you have a bio? Every freelance writer and copywriter needs a bio, because people need to know who you are before they'll hire you. Discover how to write a killer bio today.
If you want to sell your writing - your articles, books, copywriting skills - you need a bio. So let's get the fundamentals out of the way first. What's a bio?
A "bio" is short for ...
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Copywriting - Why You Absolutely, Positively Need to Write Your Own Sales Copy (Popularity: )
I'd advise writing your own sales copy early on in the game. This will save you countless of dollars when you develop your future products.
You can outsource your marketing and your customer support, but copywriting is something you'd want to do yourself. It lends your own personality to your products. And no one knows your product better than you.
The only exception is if you are doing a big scale launch ...
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Drive Your Conversions Through the Roof Using Decoy Marketing (Popularity: )
Have you ever heard of decoy marketing? If not, then you want to be sit up and pay attention here because this copywriting tip will change the fate of your business for the good.
I first heard of decoy marketing in an insightful book titled "Predictably Irrational" by Dan Ariely. In the book, Dan talks about... well, how irrational we humans. As much as you and I like to think otherwise, ...
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Your Copywriting Business - What Services Will You Offer? (Popularity: )
Whether you're new to setting up a copywriting services business, or are an established copywriter, there are many services you can offer. In this article, we'll look at just seven of them.
Copywriters usually offer two or three of these services, although many just offer one: copywriting.
Let's look at the seven:
1. Copywriting Only - you just write copy
A "copywriting only" copywriter offers just one service: writing. He often has a subcontractor ...
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Effective Content Copywriting Tips for Web (Popularity: )
Content is the king of a website. Yes the king because whole of the website is primarily dominated by content. A wordless website is like a dumb beautiful woman who looks beautiful but cannot speak. It is thus important to make your beautiful woman speak too.
Writing for a website appears to be a simple task, but what most people do not realize is that it is an extremely critical job ...
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How To Get Your Customers To Take Action Now (Popularity: )
Once you've written your ad or sales letter, you've got a killer headline, a strong guarantee, you've gained your reader's trust and respect with evidence and testimonials, and you've got them excited and wanting to respond, then there's one critical thing left to do... Get them to take action NOW, and order your product or service!
The biggest difference between a weak sales letter and a really strong one is a ...
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Copywriting Tips - 3 Tips For Getting Great Testimonials (Popularity: )
I admit tting testimonials is the one thing about copywriting that I don't like. The reason is because it's the one part of the sales copy that I really can't write. Well, I could, but then it would be pure fiction and we all know how bad that can be for your reputation. So I make sure that when I do get testimonials they're as good as possible. How do ...
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