Home Add to Favorite Contact Submit  
             24 September, 2018
 

    
Category:  Articles » Writing & Speaking » Copywriting

 

Copywriting Tips - The Hype Factor is the X Factor

Popularity:
         Views: 1940
2008-09-18 01:24:02     
Article by Steven Wagenheim

One of the most fascinating subjects for copywriters is the subject of hype in a sales letter. Everybody has their own definition of what hype is, which is what makes the subject so fascinating and creates so many discussions on it. We had just one of these discussions recently at the Warrior Forum, started by one of the great copywriters in the business...Paul Myers. Well, I'm going to add my two cents to this discussion in this article. It is my hope that you get something out of it.

The most difficult thing about hype is defining it. One man's hype is another man's reason for buying something. We all react differently to different phrases in salescopy. For example, if I see a line in a sales letter that says something like, "Earn $300 a day on autopilot" I'm going to think hype. The copywriter is making it seem like all you have to do is push a button and the money will start pouring in. However, somebody else might read a line like that and think it's not only perfectly possible but also exciting as heck that they'll be able to do this themselves.

So how do you know when something is going to be perceived as hype when you're writing your sales letter? After all, just because you may think it is doesn't mean your reader is going to think so. That's the first thing a good copywriter has to do...keep his own feelings out of the mix. He has to base his writing on what his target market responds to. And the only way he's going to know is by testing. The simplest way to do this is with two sales letters. The first one would include lines like I mentioned above and the second one would leave them out. Then you simply check to see which sales letter converts better.

Everybody is going to react to hype differently and in a sales letter, it can be the X factor. Too much and you'll drive your prospect away, not enough and you don't get them excited enough about your product.

That's what makes copywriting so exciting...at least for me.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

Specialized in: Copywriting - Hype Factor - X Factor
URL: http://www.bcipe.com
Print article      Bookmark this page
Related Articles 
Choose The Right Copywriter Depending On Your Project (Popularity: ): Copy writing is the art of creating all the promotional and marketing content with respect to a product or service. It is the art of writing for the sole purpose of selling products and services. The number of proficient copywriters are growing day-by-day and with the increasing number of brands the need for copywriters is bound to increase in future. However, not all copywriters may be capable of elevating your ...
The Sales Letter Is Mightier Than The Sword - The Psychology Of Sales Copy (Popularity: ): You've got a fantastic new product that you just know everyone needs. You've spent thousands on a beautiful website to promote your great new product. You're marketing in all the right channels, with thousands of affiliates promoting your product.But you haven't made a single sale.You don't understand it; this is something that should be selling out, not collecting dust. You were just positive that people would be chomping at the ...
Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money (Popularity: ): Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.”This description has a lot that could help advertisers produce more profitable ads. It is unfortunate, but much of the ad copy written by many ...
Copied Content or Unique Content (Popularity: ): For content writers, life is never rosy. Their role in website building is seldom appreciated, though everyone knows in the back of their minds that it’s the well-written content that primarily fetches search engine traffic.One reason why content writers find it tough is that there are already enough contents available on the net. Which makes it easy for new website owners to copy-paste them as it suits, modified with minor ...
Direct Response Sales Copy and Design Tricks Exposed! (Popularity: ): Every word on your websites sales page should communicate a clear message. Before sitting down to write the sales copy, make sure you are clear about the product or service you are offering, the price, bonuses, time limits, features and benefits. However, this is only half the battle! You need to spend as much time, if not more time on the design. In this article, I will give you the ...


Related Business 
The Factor Group Custom Home Builder Calgary (Popularity: ): The Factor Group is the parent company of Design Factor Homes Inc., Design Factor Inc., Factor Interiors & Exteriors Inc., Factor Interiors Inc., Factor Construction Inc. and Factor Restoration Inc. Our Calgary-based companies specialize in complete commercial and residential construction. Our team of experienced and professional custom home builders in Calgary guides our customers through the entire renovation and design process from start to finish, turning their dream homes and ...
The Factor Group (Popularity: ): The Factor Group is the parent company of Design Factor Homes Inc., Design Factor Inc., Factor Interiors & Exteriors Inc., Factor Interiors Inc., Factor Construction Inc. and Factor Restoration Inc. Our Calgary-based companies specialize in complete commercial and residential construction. Our team of experienced and professional custom home builders in Calgary guides our customers through the entire renovation and design process from start to finish, turning their dream homes and ...
Watch X Factor Online (Popularity: ): Watch every aired episode of X Factor online completely for free. Your one stop for X Factor streaming. We are your one stop watching X Factor USA online.
Phone-Based Two Factor Authentication (Popularity: ): A leading provider of two factor authentication that allows businesses to be certain about the true identities of their customers and clients no matter where they are in the world. Authentify's authentication services transform an end user's telephone into a multi-factor authentication tool.
APFC Panels: Automatic Power Factor Correction (Popularity: ): Shreem Electri is Distributor and Manufacturer of Power Factor Correction, APFC - Automatic Power Factor Controller Panels. Our system ensures longer life of the existing electrical distribution components like transformer, switch gears, Power factor correction etc.
Camp Feel Factor (Popularity: ): Estabilished in 2009, Feel factor is reputed to be among one of the best campsite in Uttranchal. Be it river rafting on the Ganga, trekking in the Himalayas, cycling on forest trails or rappelling down a cliff, Feel Factor assures you of a safe yet exciting experience. Meticulous planning, tremendous emphasis on safety and "eco-sense" form the foundation of each of our trips.
Th -It-Factor (Popularity: ): The-It-Factor provides creative, high-quality, customized apparel and gifts to make your team, group, event and school look great! The main focus of The-It-Factor is to provide great customer service and results that make people say "WOW!" We are committed to making a positive impact and helping you build a great brand, inside and out.
The Factor Zone (Popularity: ): Aimed at grade school students and teachers, includes course guidelines, worksheets, and factor tables up to 600.
Terra Factor (Popularity: ): Terra Factor is an internet based rental and used equipment company affiliated with PT Intracopenta, Tbk
Neuro Immuno Therapeutics Research Foundation (Popularity: ): Studies, opinions and abstracts by Dr. H. Hugh Fudenberg. Topics cover transfer factor therapy, preventing autism, possible causes of the Gulf War Syndrome, and use of Transfer Factor for CFIDS.