Home Add to Favorite Contact Submit  
             16 November, 2019
 

    
Category:  Articles » Business » Entrepreneurialism

 

From Small Business to Big Business - Starbucks Corporation

Popularity:
         Views: 1226
2008-10-05 08:09:27     
Article by Cash Miller

When we think of Starbucks today we think of one thing coffee. Or more specifically some form of Mocha Latte or Frappuccino. Although many coffee companies have done fairly well in their own right during the last decade and a half Starbucks is by far the leader of the pack. And what started as a small unknown coffee shop in Seattle, Washington in 1971 has grown into the global leader of coffee today. All because of the vision of one man Howard Schultz.

Now to be perfectly clear about this Howard Schultz is the man that had the vision of what Starbucks could become but he is not the founder of Starbucks. That title actually belongs to three other men. The three men are Jerry Baldwin, Zev Siegel, and Gordon Bowker and they are the actual founders of Starbucks. Now the original Starbucks was a bit different than it is today. The three founders actually opened their store so that they could sell just coffee beans. Their inspiration actually came from another store called Peet's Coffee & Tea which they would later buy.

It wasn't until 1982 that Howard Schultz joined the company as the director of marketing. And while on a trip to Milan, Italy he learned of the Italian coffee bars. Once he returned from his trip he tried to convince the owners that they needed to start offering traditional espresso beverages. The owners weren't particularly keen on the idea though as they thought that coffee was meant to be brewed and enjoyed at home. They did let him try out a small bar within the store but while successful they decided not to pursue it further.

Howard Schultz on the other hand had different ideas. Seeing that he was not going to get anywhere with the owners of Starbucks he decided to pursue the concept himself. So he opened Il Giornale in 1985. His small chain soon proved to be successful but it wasn't until about two years later that his real opportunity came knocking. The founders of Starbucks were looking to sell. A short while back they had bought Peet's Coffee & Tea which was their original inspiration and they wanted to focus on it. Soon after buying Starbucks Howard Schultz changed his Il Giornale stores into Starbucks locations as well.

From there everyone pretty much knows what happened. Today Starbucks is considered the leader in coffee. They not only sell drinks directly to the public but sell coffee beans as well which is somewhat ironic. They now operate over 15,000 locations in 44 different countries. Just about everywhere you go you can find the Starbucks logo on a street corner somewhere. It really is amazing how far they have come in a relatively short period of time. And if not because of the persistence and perseverance of one particular person the idea may have never even got off the ground.

Cash Miller is an expert in small business affairs. To receive more tips that can help your business and let you to crush your competition you can sign up for his FREE Newsletter at http://www.smallbusinessdelivered.com/free-newsletter-signup.html Once you've signed up your going to receive access to 5 FREE E-Books that can help your business prosper. And as a Bonus FREE Newsletter Members can expect to receive an additional FREE E-Book each week.

Specialized in: Small Business - Business Books - Business News - Business Resources - Small Business Information - Franchise Information - Business Plans - Marketing - Sales - E-commerce - Accounting - Human Resources - Business Software - Business Magazines - Business Forms - Businesses For Sale - Business Newsletter - Business Blogs - Advice
URL: http://www.smallbusinessdelivered.com
Print article      Bookmark this page
Related Articles 
Forex Enterprise Review (Popularity: ): Today's job market is a joke. More and more people are looking for ways to make money independently, and the Internet is the best place to do so. There is plenty of opportunity for everyone to make money online. You don't have to be a computer wiz and you definitely don't need any money to get started. Earning a living online is not only feasible, it is also easy. You'll ...
Are You Failing To Capitalize On These Money Making Techniques? (Popularity: ): Have you ever wondered if it is possible to make money online?In my opinion, making money does not mean selling $100 worth of stuff on Ebay each month, or making an occasional affiliate sale for a $22 commission. No, my idea of making money online is closer to an amount that would double my conventional work income, and allow me to turn in my cell phone and walk away from ...
Quality of Leads Makes a Difference in Prospecting (Popularity: ): As a mortgage broker, you know the value you can offer your customers by giving them several options for debt consolidation. In today's uncertain economy, it makes good financial sense for homeowners to refinance their mortgages at lower rates, and so it is prudent for them to also learn about ways to get rid of their unsecured debt at the same time they refinance. You have a lot of great ...
Position vs Stand-A "Mind Shift" for Visionary Leaders (Popularity: ): Today's visionary leaders who are making this shift in thinking, from a "position" to a "stand" are inspiring themselves, their team and even their adversaries to greatness. These visionaries have the power to create a world that works for all of us.Most of the brightest leaders, entrepreneurs and change agents still fail to grasp this distinction. Many try to stand for a better world while operating from a righteous or ...
A Personal Professional Creed (Popularity: ): A common topic of discussion these days is health. Natural foods, organic gardens, aerobic exercise, weight training, balanced diet, healthy this, healthy that, healthy, healthy, healthy.You know what? It’s not a bad idea. It has caused us, as a people, to look more closely at ourselves and how we function. A closer look at our universe within, the many aspects, attitudes, and abilities we need and make active use of ...


Related Business 
The Web and I, Inc. (Popularity: ): Website Design is the specialty of the Web and I. Bringing big business savvy to small businesses in the New York City / Metropolitan Area and Long Island is our goal. We want every small business to take advantage of the wonders offered to larger businesses as a matter of course. We have partnered up with Microsoft Corporation, of Redmond Washington because we believe they offer the best small business ...
Small Business Loan (Popularity: ): Unsecured Business Loan Specialist. Starting a small business or have a small business already & need a business loan, use our unsecured small business loan options. Small Business Loans in Florida, Texas, California, New York & NationwideUnsecured Small Business Loan Specialists: Start a business with a Business loans and personal loans as well as lines of business credit. Get the money you deserve.
Business Electricity Prices (Popularity: ): Provides help and advice for small and medium sized businesses in choosing the most appropriate tariffs for their electricity and gas energy supplies. We have online reviews of the big six energy suppliers for businesses whether you own a small business or micro business or even a large commercial corporation all of them want to supply your gas and electricity and there are many deals to be had with the ...
Business Coach - Frederick Pearce (Popularity: ): Business Coach Turns Small Business into a Multi-million Dollar Company! What could he do for your business? Business Coach Frederick Pearce will guide you in growing your business to be as big as you want it to be. Frederick's own story will inspire you to build and grow your business.
Small Business Big World (Popularity: ): Local and global small business directory listing small businesses (with 50 or fewer employees) by category and location world wide.
Big Dot Print (Popularity: ): You deserve more from an online printer, and Big Dot Print delivers. Whether you're a small business owner, home based business, non-profit or religious organization turn to Big Dot Print for all your marketing print needs. Promote your business or non-profit with affordable quality business cards, full color brochures, perfect bound catalogs, night club cards, calendars, sturdy door hangers, flyers, glossy postcards, rack cards and sales sheets and more.
Mango B2B Limited (Popularity: ): Mango B2B (business to business) is an efficient way to contact new, like-minded business personnel to help your company, big or small, develop and grow into the very business model, you so admire, in other successful companies.
Small Business Marketing Consultant (Popularity: ): We are a Small Business Consulting Firm providing Business Solutions and Consulting services. Our Small Business Consulting Company provides cost effective small Business Solutions and Consulting to maximize potentials of your small business.
Incorporate A Business (Popularity: ): Forming a Corporation? There are many benefits of incorporating for a small business owner. If you, your attorney, or your financial advisor has determined that incorporation is the right solution for your business, CorpNet can help.
Small Business Grants (Popularity: ): Small business grants are awarded through funding generated at the Federal level, usually through the Small Business Administration. Finding what small business and other grants are available is a tricky job. Read more about finding small business grants at Small Business Grants.