Quality of Leads Makes a Difference in Prospecting

As a mortgage broker, you know the value you can offer your customers by giving them several options for debt consolidation. In today's uncertain economy, it makes good financial sense for homeowners to refinance their mortgages at lower rates, and so it is prudent for them to also learn about ways to get rid of their unsecured debt at the same time they refinance. You have a lot of great mortgage and debt consolidation products to offer your customers, but you can't do that if they are not walking into your office and asking to see them. To improve your bottom line, debt consolidation leads can be the answer you need for improving your closing rate. Poor-quality leads are a money waster, so it is important to select high-quality leads to better your prospects for debt consolidation opportunities.

Credit card companies have recently doubled the amount of the minimum monthly payments that their customers must pay. This large jump means that many people are faced with huge credit card bills each month, and are looking for a way out from under the monetary burden. You have the products they need to meet their goals; it is simply a matter of getting together with potential clients. This is when you can rely on debt management leads. The best leads come from uncoerced sources. Some lead generating firms offer incentives or prizes when individuals give them their contact information. You will want to find out how your leads were generated, in order to determine if they are worth investing your time and money on them. It is always best if the client comes to you, because they want to purchase what you are selling, and the best debt leads companies operate this way, with their clients requesting to be contacted by you, so you know that you are getting a solid lead.

Another way to ensure the quality of a lead is determining its exclusivity. A lead that is not exclusive means that the customer is bombarded with salespeople making all sorts of offers, and this tends to turn a potential client off. Everyone wants personalized treatment and attention, so make sure that when you buy leads that they are yours alone to use, and cut out the other competition.

Clients with several credits cards are likely in trouble, because of the steep rise in minimum payments. Debt management leads that have been verified at a high standard will ensure that the individual has a high unsecured debt amount that they wish to resolve. The higher the debt, the more eager they will be to consider your offer. All of these tips, plus correct contact information, will make sure you are getting quality leads every time.

Working exclusively in the mortgage industry and specializing in mortgage refinance leads, Wayne Hemrick has written a number of how-to articles on the subject of procuring successful mortgage leads.