Public Relation Consultant A Must Have for Business Success |
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By: Johncatherin Posted: 2010-12-07 05:10:16 |
| There are two dimensions to public relations a company can establish, will establish and maintain. While the first relation refers to its existing and would be customers the second refers to its shareholders. Both of them are very important for a company as customers decide its success and shareholders give it required funds. Many companies appoint dedicated public relation consultant or third party investor relation firms so that they are sure to take proper care of both shareholders and customers. As the name means and the profile requires public relation consultant takes care of company’s interaction with shareholders and customers in the form of trade shows, press releases and other promotional activities. To manage all this is not everyone’s cup of tea but can be done effortlessly by a public relation consultant with broad shoulders. One of the most important duties of a public relation consultant is to gain publicity through proper distribution of company news to industry special magazines and journals, radio, newspapers, internet and television. Hence if investor relation firms are deeply involved in the company marketing plan they can help company improve return without big capital investment. Though not always, often it is observed that investor relation firms are cost effective as compared to advertising. Advertising includes lot of pre and post expenses scattered into different areas like model fee, creative fee, etc to be incurred even before the media space is bought. Contradict to advertising public relation consultant can create much bigger impact for the goods and services of the company that too for a very less price. Effective public relation consultant can provide an unsurpassable competitive edge to companies resulting in increased sales and profitability. They are especially important for companies with penny stocks. Thus the benefits of public relations consultant learned until now can be enlisted as, they are the most important if companies want to grow at a faster rate giving their competitors a tough fight for product sale and increasing the number of investors. They are cost effective still very effective to increase company popularity and thereby increase sales, profits and investments.One of the biggest advantages of public relation consultant is that they stand by the company even in hay days that is when something goes wrong. With efforts from investor relations firm many companies have been able to recover from a losing to a gaining market position. They are immensely helpful in situations like bankruptcy, a major product liability law suit, product recall and others. Such situations if ever occur pose a big question on the company’s market reputation and future prospects and if they are not handled well then it can result in total company shut down. Hence such situations should be handled precariously. No one but a public relation consultant can bring the company out of such situation as they are responsible for company interactions with customers and shareholders. They are the people who know exactly what should be done and how to bring the company out of crises. When public relations consultant comes into picture to handle critical situation it is called crises management. |
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