Building Your Chiropractic Business on Facebook |
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By: Joshua Beidler Posted: 2010-08-04 07:26:54 |
| Chiropractors are increasingly turning to social media to build their practices. Clearly, no discussion of social media would be complete if it left out Facebook, the wildly successful social media site that had over 400 million active users at last count.Just about every big corporation you can think of is using Facebook to connect with existing customers and recruit new ones. Although you can't expect your chiropractic business to amass as many followers as these Fortune 500 companies, that's no reason not to create a Facebook page for your practice.Before you start marketing on Facebook, you need to understand the difference between Facebook profiles and Facebook pages. A Facebook profile is linked to the identity of an individual person. A Facebook page, on the other hand, may be affiliated with a business or other organization, as well as with an individual. When you sign up for Facebook, you automatically get a personal profile, but you will need to undertake a few additional steps to get a Facebook page for your business.Your work isn't finished when you create a page. A brand-new Facebook page is not a very interesting place. Unless you're as famous as Conan O'Brien, it's not going to draw an avalanche of traffic. That's why I recommend that you schedule time every week to add content to Facebook and other social media sites. It would be pretty time-consuming to have to update a dozen sites every week, so I suggest that you focus on the top one or two.It should be noted that Facebook is not a replacement for your own chiropractic website. In fact, social media sites enhance the value of your existing website. For example, blog posts or events listed on your website can also be posted on Facebook. By doing so, you'll be making this information easily accessible to people who may not visit your website frequently, but who check Facebook one or more times per day.Promote your Facebook page on your website, and vice versa. There are handy tools that can automatically share information among your different websites. For example, you can have your Twitter messages automatically posted on Facebook. But before you do this, make sure that the information shared will be appropriate for your target audience. People may get annoyed if they get a tweet from you every time you play Farmville. On the other hand, this doesn't mean that you must remain stiffly formal. Mixing health-related information with stories about your family or hobbies can actually help your business by making it easier for your audience to connect with you.Visit the Chiropractic Business Network to learn more about how to grow your chiropractic business without spending a fortune on marketing! |
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