Email Marketing – Building Your List |
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By: Gabriel J. Adams Posted: 2006-08-30 19:45:38 |
| Building your email list can be one of the toughest parts of email marketing. If you spend some time, energy and money building a good list, though, it can be very lucrative. Here are 11 ways to build your email list.Use a DHTML popup on your websiteDHTML popups are a great way to solicit signups to your newsletter – they grab your site visitorss attention, but are not as aggravating as standard popups.Use an opt-in on ordersGive your customers an option to opt-in to your newsletter during the order checkout process.Sponsor a give-awayGive away a piece of your merchandise – to enter to win the freebie, people must subscribe to your newsletter.Do joint venturesForm joint ventures with other related websites. Place signp boxes to each other's newsletters on your thank you pages.Add phone in ordersWhen taking orders over the phone, ask customers if they would like to be added to your e-newsletter.Give away free stuff on your websiteGive away free reports, free e-books or other goodies in exchange for people signing up for your e-newsletter.Put a signup form on every page of your siteIntegrate your newsletter signup form into your site template so that visitors can signup for your newsletter on any page of your site.Use offline marketing methodsAdd the option to signup for your e-newsletter on all of your offline marketing materials, such as order forms, postcards, etc.Rent listsRent email lists to promote your site and your email newsletter.Use opt-in servicesPurchase opt-in subscribers to your newsletter. I would suggest double opting them in to ensure that they really want to receive your emails. |
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