The Key to Making People Use Your Conference Bags |
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By: Gareth Parkin Posted: 2008-09-29 18:47:01 |
| A lot of companies commit the mistake of wasting a lot of money, resources and time on conference bags which only end up being discarded by the recipient after the event. However, many companies earn their money's worth and more, since they have chosen the right bag which people actually carry and use even after the event has long been over. So, how can you make your bag something that people will actually use? The first thing you must realize is that even if the bag is free, it does not automatically mean that the people will be grateful enough to use it. It has your company name and logo and it is not like it's a designer name. Unless of course your company is a designer name, then people would not hesitate in carrying something that is obviously given for free.So actually what you must achieve is to make your bag an advertising tool for the company or product. In order to do that, you mast make the people love your bag enough to use it after the event and hopefully in their everyday life. Creativity is the key and acceptance of things even if it means doing away with tradition. For instance, you must choose not to put the date on the conference bag. Put yourself in the shoes of the person receiving this bag. Would you carry something that says it is a year old bag? Of course not, not even if the bag still looks new and quite creatively attractive. So, remove that date. Next, make sure that you give your bag an edge. How do you do that? Simple, design it in such a way that it is creatively attractive. Do not simply choose from the manufacturer's catalogue. You must be active in the design of the bag and ensure that it is really something special. Always ask yourself, would you carry this everyday?Then of course, make sure that the bag is the appropriate one for your market. You may have the best designed laptop bag but they will still end up collecting dust in the closet if you will give them to a group of gun enthusiasts. With all these taken into consideration, you are now ready to order that bag from the supplier. Also, choose from a reliable supplier. Your efforts will all go to waste if your supplier cannot actually deliver the conference bags as you have specified. If the supplier will give you bags made of low quality materials, then you will miss the great opportunity of advertising your company everyday because the conference bag does not last for more than a week.Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online conference bags and custom printed conference bags company based in the north of England. |
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