The Key to Giving Usable Conference Bags |
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By: Gareth Parkin Posted: 2008-09-29 18:46:47 |
| For some companies, it has long been accepted that conference bags are a necessary but useless expense for the company. Although they are intended to promote the company or to increase the brand awareness, many companies know that their bags will simply end up in a trash bin or in a closet to be forever forgotten. They do not actually depend on them being used by the recipient, let alone to promote the company. These companies waste a perfectly good opportunity to promote their brand with only very little investment; the cost of the bag. They believe that these bags are necessities but are not actually marketing or promotional tools for the company. So they simply count the recipients and order the bags from the manufacturer. They do not necessarily consider how such promotional tools can work for them. It is like building a construction toy without reading the manual. Since they do not read the manual, they do not know how to make it work. Then they simply shrug their shoulders and say, "it is not working." The same can be said for companies that take the same approach with the conference bag.But there are some companies that know how to get the best from their conference bags. These companies know that with little effort, they can actually choose bags attractive to the target user and therefore something that they will use. So what do these companies know that the others do not? For one, these companies know that there are now plenty of bags to choose from. They also know that there are different bags for different groups of people. Armed with that knowledge, they can now choose the bag that will actually make the target user love to receive it and love to use it. Once they have chosen the correct bag for their specific target user, they can now better improve their choices by incorporating the company logo and name into the bag in such a way that the aesthetic appeal of the bag would not be lost.Today's bag manufacturers offer ways of putting the company name and logo on the conference bag that would complement it and not change its attractiveness. These companies take advantage of this and end up with the perfect conference bag for their target users. Now when they hand them out to their intended users, they know that these users will advertise the company or the product for as long as the conference bag will last.Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online conference bags and custom printed conference bags company based in the north of England. |
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