Have You Seen Any Good Books Lately on Innovation, Trends Or Capitalizing on Changes?

       By: Lance Winslow
Posted: 2008-08-25 04:34:18
The other day someone asked me a very interesting question; they asked me if I had seen any good books lately on innovation or trending (the art of studying trends and predicting probable futures). Well, I have seen a few, such as the World is Flat, which the author updates regularly, but not very many books that I could honestly recommend to someone interested in trending.Now then, I thought that Guy Kawasaki's newest book had some decent philosophical information on "Start-ups" and riding the wave of new trends. I have seen a few books that I questioned their validity due to the authors and their demonstrated strong political viewpoints. Nevertheless, depending on who they are and their "market maker" influences, some things they should be read anyway, but with a grain of salt of course.One thing I have been noticing after reading all the major books such in the past few decades is that patterns form and I see the same things happening over and over again. Decade long cycles in energy, real estate, politics, taxation, investing, consumer trends and technology initiatives. Who knows maybe I should write a book on how to recognize trends, worthy innovations, social directional changes and how to capitalize on them?The World Futurist Society has some interesting recommendations, but, I see a very carefully placed liberal slant almost to the point of denying various trends to hopefully influence change to their perception of how the world ought to be. I find this trend fascinating and understand the "believe to achieve" attitude that works in life and business, but also see the problems it causes in ego-driven predictions of the future as well.On this page (at the bottom) I list many of the online email newsletters that I take and the things I read in various industries to put together my predictions from an analytical standpoint, thrust upon my intuition as a test and reality check:http://www.carwashguys.com/0021803_2.shtmlMy most recent book, I read was a collection of essays and research reports from the Journal of International Affairs (Spring/Summer 2008) and the subject was Water: A Global Challenge. It is my belief that this is critical now - Fresh water supplies and human civilization.In terms of trends, which sectors are you most interested in? Social changes, pop-culture, economics, stock market, Space, individual needs, industry, medical, energy, housing, education, transportation, distribution, communication, migration, military, politics, government, media, religious, etc. You see, I believe that you need to narrow down such categories before you go hunting for your next book to read on trends.Actually, I see it as all the trends as one, and each one affects all the others in short-term and long term ways. Not one to trump those who are involved in trending, but generally, I see things they do not and long before they see them. In fact, I just cringe sometimes when I hear stuff on TV or from a politician when I know the reality to be otherwise, still, realizing that the created reality is also a big factor in how things ultimately play out. Okay, that was fun, what are your thoughts, got any good books to read? I am all in with my Barnes and Noble prepaid card!
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