Achieve Your Goals With Promotional Items |
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By: Gareth Parkin Posted: 2007-07-18 14:00:26 |
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Want to make an impression? Introduce yourself? Be remembered? Increase sales? Motivate your best workers? Increase brand awareness? Whatever your promotional marketing goals are promotional items and business gifts are a solution that will help you reach them. The key uses and advantages for promotional items in your business or organisation include:Thank Customers for Their Business
You value your customers - after all, without them you'd have no business. Expressing your appreciation for their patronage and loyalty is one way to keep your customers on side. The most popular thank you gifts are small promotional items that encourage your customers to come back over and over again.Introduce yourself to potential new customers Sending a small gift to prospective customers is an excellent way to introduce yourself and solicit their business. Marketing research shows that new customers are more likely to respond to an offer that includes a promotional item than one that just delivers a message or one that offers a coupon or a discount without a promotional item.Make an Impression Promotional items make an impression on both old and new customers alike. When you deliver your message or offer with a memorable, unique business promotional gift, prospective and existing customers are far more likely to recall your company name the next time they need your service or products.Increase sales with promotional offers. Offering promotional items with purchases is a time-honored, and proven way to increase sales, both online and in the brick and mortar world. Want to increase credit card applications for your store? Offer a free gift with every completed application.Increase return sales with complementary promotional items. Want to bring customers back for more.. and more.. and still more? Complementary promotional items are those that are designed to be used with your product. You might offer a travel mug for free when someone purchases their fifth cup of coffee at your store - and then offer a discount on refills when they bring in their travel mug. Another popular promotion was an item that was designed specifically for use with a liquid fabric softener. Filled with softener, it could be dropped into the washing machine at the start of the wash, and would automatically dispense the liquid during the rinse cycle. This example shows how a well targeted and specific promotional item can deliver exceptional results.Court important clients. Business is a relationship, and in any relationship there is a courtship stage. You can court important clients with promotional items, and woo them with thank you gifts to show how much you value their business.Motivate your employees. Promotional products work just as well on your employees as they do with your customers. Offer promotional items as incentives for work well done, and to show your appreciation for them going the extra mile. Promotional items are a great way to get your sales force excited about a new product or service, too. An excited and well motivated sales force will naturally sell more.For further information on promotional items, promotional products and business gifts check out the leading online promotional gift suppliers today!Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional items and promotional products company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com |
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