How To Create Crystal Clear Copywriting...Even If You Can't Write Your Way Out Of A Paper Bag Now |
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By: Ben Settle Posted: 2007-07-15 18:10:00 |
| Recently, one of my newsletter subscribers asked an important copywriting question.He asked:"I'm learning how to write copy and struggle with writing fluidly and clearly. What should I do?"My answer:First of all, realize "writing" is, at most, 20% of the battle.It's not nearly as important as good positioning, list selection, or creating "can't refuse" offers.But it's still 20% and, to get the biggest "bang for your buck", you should make your writing as clear and easy-to-read as possible.Here are a couple suggestions:First of all... write, write, write, write... WRITE!If you want to be a good writer you have to write a lot. Period.There's no getting around it.When I was starting out, I created a newsletter and used it as an opportunity to share what I was learning while forcing myself to keep writing each week.I also mindlessly copied (by hand) Gary Halbert ads and newsletters over and over and over -- which gave me a power education in writing powerful transition sentences, building strong paragraphs, and the best ways to lay out the sequence of information in a sales letter.Another thing I did was write a LOT of articles.I've written close to 500 articles (give or take) over the past couple years -- both for myself and my clients. Since then my writing seems to have gotten a thousand times better.Yours will, too.Plus, not only will banging out articles make you a much better writer... but it'll send your credibility through the roof.So writing all the time is the first step to clear writing.The second step is to read your copy out loud at least ten times.Why ten times?Because each time you read your copy out loud you'll notice little "snags" and "bumps" you didn't notice before.You'll also generate more ideas, too.In fact, chances are your ad will be (at least) ten times stronger by your tenth time through -- even if you thought it was "done" before reading it out loud the first time.And that's all there is to it.If you want to create 100% clear and easy-to-read ads... simply write a lot and read your ads out loud ten times (minimum).Do those two things and you'll never worry about how good your "writing" is again.Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com |
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