Advertising With Adwords |
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By: Deb Allen Posted: 2007-06-28 12:36:51 |
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Are you looking for an inexpensive way to advertise? AdWords may be the way to go. This service, provided by Google, allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising. You will only pay when someone clicks on your ad, hence the name, pay-per-click.The concept is simple. You create your own ad, which is displayed along the regular research results...your ad appears when someone uses the keywords you have chosen to associate with your ad. You do not pay for the display, or impression of your ad, but rather, you will pay each time someone clicks on your ad. At that time that individual will actually be redirected to your site - targeted traffic!Since you determine the limit of your advertising budget, AdWords can be very inexpensive. Initially you are charged $5 for the sign up and then you can advertise for as little as $1.50 monthly since your daily budget can be set as low as $.05 per day.Keep in mind that your AdWords strategy should mirror your overall marketing strategy. What I mean is, you need an ad that will pull visitors in to your website. In order to do this you will need to put yourself in someone else's shoes. Try to imagine what other people will enter when searching for your topic on the internet. Remember that most people are actually looking for a FREE solution to a problem. Ask yourself if you focus on the problem or the solution as you put together your ad. When staying within the values of the Law of Attraction, it is always best to focus on the positive, which would be the solution. If you find that you are problem focused when setting up your ad, then set out to immediately change your habits and thought patterns to be more solution-focused. Change your habits and thought patterns to be more positive and solution-focused. The more you know about the person doing the search, the better off you will be. In other words, the better you will be able to meet their needs, which means you will be able to sell your product or service!Let's begin at the beginning, because according to Plato: "The beginning is the most important part of the work." When you set up your ad you have three choices as to which area to display it:Google Search
Google Search Network Google Content NetworkGoogle Search and Google Search Network usually deliver relevant searchers, but Google has already selected their Content Network by default for you on their ad set-up page. It is suggested that you de-select that option in order to improve your click rate, which can also give you better ad positioning.Google ads should be designed with care. Be sure to follow all of Google's rules and regulations. Many people won't actually be interested in spending money at your site but will click on your ad anyway - thus costing you money. Google's suggested cost per click is higher than necessary. I suggest that you initially set your daily budget lower than you plan on spending until you see how your ad is going to work out for you.Let's talk about specifics related to ads. 1) Low Impression And Low CTR (Click Through Rate) This can happen when you are just initiating your campaign. You may need to do more research about the adwords program itself or you may be using keywords that people are not using in their searches. Or perhaps your budget is so low that Google does not want you to exceed it so your ad is rarely presented.2) High Impression But Low CTR In this case, your ad is being shown often but there are few click throughs. This could be due to low cost per click, which places your ad in a low position, or it could also be that your ad is not well written.3) High Impression, High CTR Generated By High CPC The answer to this situation is extensive keyword research, and to know how much a visitor is worth to you.4) High Impression And High CTR With Low CPC This is every advertiser's dream and it could only be an optimist's reality according to Harold Wilkin! "The world of achievement has always belonged to the optimist."Keywords should be carefully chosen. One method of doing that is by checking out your competitors' keywords. You can use a tool at http://www.googspy.com Simply enter a domain name and you will be able to see what keywords are being used. This can be very helpful.Keep in mind that the keyword tools will only give you a fraction of the words that are used by the millions of people that use the internet. You also need to brainstorm, use the Thesaurus and Dictionary to check for alternative words and synonyms, use lateral terms and words, etc.In the end, you simply have to run your ads, test them, test them, test them, and continue testing them! Eventually you will find the ads that work, although it is possible that some will work for awhile, then as time goes by, will need to be changed again in order to be effective. Although positive thinking on it's own will not solve all of your problems with your ads, it can certainly go a long way to keeping you motivated while testing and testing again! In the words of Colin Powell: "There are no secrets to success. It is the result of preparation, hard work, and learning from failure."Debbie Allen is a Personal/Life Coach and Mentor who recently developed an E-Course that details a step by step process for generating more traffic to your website. She has also written many original articles related to internet marketing that incorporate the Laws of Attraction and Motivational Quotes. If you are interested in learning more about her "5 Ways To Increase Targeted Traffic To Your Website" E-Course and reading her original articles, please visit; http://www.InternetDivaDeb.com regularly. Debbie is also a Director with Coastal Vacations, which offers an awesome home-based business opportunity. You can read more about that lucrative money maker at Debbie's business site: http://www.ClassyTravel.biz |
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