Fast Email Marketing - How to Use Email Marketing to Your Advantage

       By: James Krawder
Posted: 2007-06-28 12:36:14
Email is one of the easiest and cost-effective means of getting your message across and reaching your existing and prospective clients' inbox. That's why it's no wonder that more and more companies are paying attention to this advertising medium. As a matter of fact, in 2006 alone, US businesses have spent $400 million on e-mail marketing.The advantage of email marketing cannot be underestimated. It is the best way to distribute information at a relatively low cost. Compare to printed newsletters and direct email, email marketing is proven to be more effective and less expensive.Here are some tips on how you can make Email Marketing work for you:1. Send email to enhance your business relationship with your existing clients. This will promote repeat business and customer loyalty.2. To increase the number of your customers, send e-mail to prospective clients. Let them know what you offer and how can you help them.3. Contact old, inactive clients and offer them something new or freebies to convince them to do business with you again. Let them know what they have missed and why they shouldn't miss the next product you are offering.4. You can also send "Thank you" email to those who have placed their orders and add your advertisements.5. Take advantage of list building. Include all the online users who have expressed interest in receiving email communication about your products. This can make your email marketing less time consuming and more effective.
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