3 Keys To Writing A Killer Ad |
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By: Steven Wagenheim Posted: 2007-05-28 13:42:11 |
| There's no question about it, without advertising, it doesn't matter how good your product or service is. If people don't know you exist, you're not going to sell a thing. However, just advertising isn't enough. You have to be able to write the kind of ad that will force people to dig into their wallets. The problem is, many of us don't know how to write that killer ad. Well, believe it or not, when you break it down to the actual essentials, there are only 3 keys to writing a killer ad. This article will explain each one and why they are so key. The rest is just gravy.The first key may very well be the most important of all of them, the subject of your ad. It doesn't matter how good the body of your ad copy is. If your subject is weak, guess what? Nobody is going to read your ad. The problem with most subjects that I see is that they are either bland and boring or they are so ridiculous as to their claims that nobody with half a brain could ever take them seriously. What you need to do is focus on writing subjects that have a little mystery to them. For example, a subject line like "You'll NEVER Believe What John Reese Just Did!" will definitely get quite a few people to read your ad. John Reese is a very well known marketer and people are going to want to know what he's up to. This is just one example of creating mystery in your ad.The second key to writing a killer ad is being personal in your ad. Too many people come off sounding like salesmen. They immediately start off with a sales pitch. This is just plain wrong. You need to establish a relationship with the person first. Tell him about your story. Tell him about how you've suffered with the problem that you're trying to solve for him. If you can't get people to relate to you on a personal level, they're not going to buy from you. People are sick of sales pitches. They want to be treated as human beings and not prospects. So write an ad that is personal and you'll find that you'll have a lot more conversions from it.The third key is the call to action. So many people write decent ads and then finally when they get to the end of the ad, nothing. They just leave the prospect hanging. You MUST tell him what to do at this point. You've already pointed out the features and the benefits of your product or service. Now it's time to tell them that they have to take action TODAY. Explain to them that you don't know how long this product or service will be available and that if they don't act today, it may be gone tomorrow. If people fear that they're going to lose out on something, they are more likely to take that action.Writing a killer ad is not rocket science and you don't need a PhD in English to do it either. Simply write an interesting subject, be personal and have your prospect take action when all is said and done. Yes, the rest of the ad is important such as benefits, features, guarantees, testimonials and so on. But if you don't have these 3 key things, you might as well chuck your ad in the trash, because that's where it's going to end up eventually. |
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