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      <h3>RSS and Content Syndication Part Four: Categorizing Content</h3>
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      <i>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;By: S. Falkow<br>
      Posted: 2006-11-26 00:34:06</i>
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      How to categorize your contentNow that you have a strategy for your RSS feeds, let's take a look at what content you might like to syndicate.First look at the audiences you want to reach. Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created. For example, there will be one group for media, another for your employees, one for the general public, one for your existing customers and so on. You can even go further and divide your master groups into sub-groups, based on their prevailing interests. Here are some examples of how this could be done.The Media:1. Company News release, segmented by topic.2. Breaking news that you'd like to go to a restricted audience of preferred journalists and bloggers3. News and expert commentary about your industry4. The latest product news5. Interviews with corporate officers, developers, analysts and other interesting people the media would want to hear from. Do this in both text and pod cast format6. Case studies7. Other press mentionsCustomer and Prospects1. Customer service updates2. New ideas and uses for the product3. New inventory (cars, houses, retail)4. Questions from customers with answers from your in-house experts5. How-to articles with data that actually helps your readers improve their lives.6. Peer product reviews7. Customer product reviews published on other websites than your own8. Whitepapers9. Case Studies10. In the News press mentionsOwners and investors:1. Annual reports2. Internal reports3. Press mentions about the company4. Latest comments from customersBreak your content down only as far as it makes sense. It's all about giving your subscribers a choice - let them subscribe to the content they need and want.And it all depends on your business. You might find that you have only a few audiences and you need to deliver just one or two content types and topics to them. But the benefit of RSS feeds is that you can offer the exact content they are looking for in a way that they want it -clean, guaranteed delivery of the content they really want to receive.
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