Mass Communication Colleges- Are they really serving the purpose??

In recent years, the mass communication colleges in India have seen an exponential growth, and provide students with basic knowledge of journalism and other media associated streams. As individuals from all across the country are widely opting for this bachelor course, many universities and private institutes have started teaching it. For students willing to get a better insight in the field and get expertise, a higher course named Masters in Mass Communication has been started in several universities around the country. The degree in Bachelors of Mass Communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person.

The mass communication coursesprovide an aspiring individual, a sound knowledge of media as a stream of study and bring many opportunities. But for students who are enthusiastically looking up to make a career in media stream must choose their respective fields wisely. This is because the bachelor course in Mass Communication deals with various subjects such as advertising, public relations, market research and of course main stream media.Thus mass communication is not limited to journalism alone. To a great extent, mass media is a modern reality which covers all aspects of human life. Moreover, a great change has surfaced in this era in the concept of people working in mass media. All these avenues are not only highly paid but also bring in a great deal of job satisfaction and expression of creativity.

Every mass communication college must teach its students that today we are living in an environment driven by news and advertisements; thus any student who perceives this field as easy must be strong enough to face the challenges and should be responsible enough towards the content he/she writes or distributes.

Today, even the core news stories,are distributed all over net and television widely; it is forwarded to friends and discussed in blogs.

But in this ‘things go viral every second’ culture, one must never forget how important it is to maintain the credibility of a news story and how it can be affected by the context in which it appears.

Any student who wishes to pursue hard core media must always keep in mind that any news story’s credibility is affected by context and that these context effects can benefit, could be dangerous, misleading or enlightening.
Thus all media students must choose their words carefully!!

Amongst the leading Mass Communication Colleges India, Sharda University offers a specialisation in Mass Communication to the students coming from various other disciplines. The modules of this course provide conceptual tools for understanding critically how society is mediated by the media world. With the help of friendly faculty, this course provides students from any stream, a strong grounding for pursuing careers in the media and its related activities.