Home Add to Favorite Contact Submit  
             06 December, 2023

Category:  Articles » Shopping » Jewelry Diamonds


Diamond Rings

         Views: 2073
2006-06-13 22:47:04     
Article by Kent Pinkerton

“A diamond is forever” was the slogan that made diamonds the most sought after object in North America in the late 1920s, around the time when it was entering a depression and diamond prices were falling.

Advertising made the diamond trade soar by doing one thing essentially: suggesting to young American men that if it was really love they were after, then one month’s salary spent on a diamond was the best way to prove it. It worked.

The growing diamond empire suddenly boomed. The true knack of advertising laid in the fact that something with really no lasting value – a diamond – was suddenly being equated to something invaluable – romantic love.

The “a diamond is forever” slogan combined with aggressive advertising soon had 80% of American engagements being sanctified by diamond rings. Diamond corporations used motion pictures as another channel for altering the American consumer’s psyche. They got movie directors to incorporate scenes that romanticized diamonds. In addition, jewelers were invited to supply diamonds to eminent Hollywood stars for public appearances.

The movies supposedly created a metaphor out of diamond rings, or indeed diamonds in general, for female sexuality and power. Diamonds became so glamorized that everybody wanted them. It was more accessible to the common man than, say, a Bentley or a Rolls Royce and yet, it was something glitzy but nevertheless acquirable.

Advertising was also responsible for creating certain myths about diamond rings just so the demand for them would increase. “If it’s under a carat, don’t own it” was one. “Only a diamond will do” was another. “If it’s not a big diamond, then don’t marry him”; “When you propose, only a diamond ring will do”; and “A diamond ring is the best surprise for her” were yet others.

Some cultures have myths surrounding diamond rings. Advertising myths, however, are created just so the diamond business can be propped up. Ruthless advertising and marketing of diamond rings end up creating an artificial need for an article of such little value as a diamond ring, ultimately.

Print article      Bookmark this page
Related Articles 
Authentic Daily Deal Aggregator for Online Shopping (Popularity: ): It is very time consuming and frustrating to buy a daily need product from a local retailer shop. It is more convenient to buy those products from online. It is cheaper for you. You will save time and also cost of travelling. Number of users have bought products only just for getting cheaper products than local market with free shipping to door step. Dilter has started an online portal to ...
Antique Jewelry and the Use (Popularity: ): People wears a lots of different jewelry, with having several reasons, Let's come with me to know how to relate it as the fact.Jewellery designing as a carreer The growing market for branded ornaments has led to a demand for a new breed of jewelry designers and other professionals like gem appraisers. With several institutes offering specialized courses in this field, jewelry designing is no longer a family trade but ...
Top 3 Reasons to Buy a Replica Watch! (Popularity: ): All along people were nervous when they investigated replica watches for sale. they appreciate the finer things in life, but can't afford, or just can't justify spending the extremely high price of real designer watches,Are perfect watches really the perfect spot for you? why exactly should I buy a replica watch? A lot of folks who are new to the replica watch industry may wonder - Is that what we ...
Charming Relationship (Popularity: ): Relationships are built over time. The best relationships may be spontaneous and last a lifetime through whatever changes come to them. The only piece of jewelry that resembles the perfect, lifelong relationship is the charm bracelet.A charm for an event or a new job highlights and honors what is going on. The charm bracelet may change with the colors you are wearing or as your focus and fashion changes throughout ...
Charm Bracelets With Pearls (Popularity: ): Pearls are known to be the birthstone of those born in the month of June. Pearls symbolize purity, modesty, and chastity. It is usually worn in solemn and formal occasions such as weddings, formal dinners, and balls. But in some countries, wearing pearls on your wedding day is like you are asking for bad luck in your marriage. They say, if the bride wears pearl jewelry, she will be crying ...

Related Business 
Diamond Jewelry In USA (Popularity: ): RoyalDesignOnline is an online diamond jewelry store in Atlanta provides wide range of jewelries including engagement rings, diamond rings, diamond studs, pendant and necklace.Engagement Rings, Diamond Rings, Diamond Jewelry, Wedding Rings and Bracelets at RoyalDesignOnline. Source of buying loose diamonds, engagement rings, diamond bracelet, diamond studs, pendants, earrings, wedding bands and benchmark rings Atlanta.
My Diamond Story (Popularity: ): My Diamond Story offers unique collection of engagement rings, Diamond rings, bridal rings, Wedding Rings with diamond story, Diamond story certificate, my-diamond-story Ring packaging, and patented Ring box to add clarity and shine of diamond in your relation and celebration.
Diamond Rings and Diamond Jewelery (Popularity: ): Diamonds International offer exquisite diamond engagement rings, handcrafted wedding rings, elegant diamond earrings and diamond pendants. Browse through the Diamonds International website and explore our fine diamond jewellery.
Diamond Phils (Popularity: ): Ask Her Before Anyone Else Does ! Find your perfect engagement rings. We have diamond rings,white gold rings. gold engagement ring. diamond engagement ring at an affordable price. We also have watches, gemstones , loose diamonds, earrings , pendants, necklace, bracelet at a very minimal price. Diamond Jewelry as unique as she is. Rings, Pendants, Earrings, Bracelets and Necklaces - Find it all here including Diamond Wedding Rings & Engagement ...
Affordable Diamond Engagement Rings (Popularity: ): Shop our large selection of fine diamond engagement rings, Solitaire diamond rings, Diamond Jewelry, Wedding rings, loose diamonds and much more. Make to order all Diamond Jewelry as per your choice, Price at Fascinating Diamonds.
John Brereton Jewellers (Popularity: ): Since 1916 John Brereton Jewellers have specialised in individually selecting scintillating diamonds for their exquisite jewellery collection. Specialists in diamond rings and wedding bands. We stock a wide range of jewellery including: Beautiful platinum diamond rings, solitaire diamond engagement rings, three stone diamond rings, dress rings, eternity rings and antique rings including art deco. We also design and produce custom made rings. With three stores in Dublin, Ireland.
Diamond Rings Info (Popularity: ): Free diamond information on loose diamonds and engagement rings. At diamond rings info, you'll get; the facts, all the facts and nothing but the facts....about diamond rings. Shopping for rings is very exciting but at the same time can be quite confusing with so much to choose from.
Diamond Heaven (Popularity: ): Diamond Heaven are an established jewellers based in the Birmingham Jewellery Quarter. We specialise in all diamond jewellery, engagement rings, wedding rings and eternity rings. Our unparalleled service accompanied with decades of knowledge has earned us our worldwide reputation. We take pride in retailing top quality diamond jewellery through our secure website. Diamond Heaven offers a wide collection of certified diamond rings at a fraction of the high street price.
Diamond Engagement Rings (Popularity: ): Diamond engagement rings are every girls dream come true. If you want the best design, cut and clarity at great prices then contact Diamond Emporium, which has the best hand crafted diamond engagement rings in the market.
Online Diamond Jewerly Wholesale (Popularity: ): We are online diamond jewelry wholesalers who always put the customer first and make sure that all our customers are able to save with our grand selection of discount diamond engagement rings! Our online jewelry store features one of the largest collections of diamond engagement rings, diamond engagement ring sets, and solitaire diamond rings.