Home Add to Favorite Contact Submit  
             26 October, 2021

Category:  Articles » Writing & Speaking » Copywriting


How To Write Copy That Sells

         Views: 1469
2006-06-13 22:45:34     
Article by Alicia Forest

One of the most expensive business tasks to outsource is hiring a copywriter to write the sales copy for your products and services. Fortunately, you can learn to write effective sales copy yourself, and the strategies below will help you get off to a great start.

By the way, you can apply these proven techniques to any copy where you're asking your reader to do something, whether that's to sign up for your newsletter or purchase your product. Apply them to your web pages, sales letters, email promotions, and other marketing materials to more effectively reach your reader.

1. Create a Strong Headline

Your headline can make or break your sales copy. Besides being the first thing your reader sees, it also must be strong enough to compel the reader to continue reading the rest of your copy.

Collect samples of headlines that you've come across that have struck a chord with you and use them as a model when you're creating your own compelling headlines.

If you're a complete novice when it comes to writing headline copy, a great tool to get you started is Lorrie Morgan-Ferrero's Instant Headline Creator.

2. Include Subheads

When people read online, they tend to skim. Having subheads that stand out, by being bolded or in a different color than the rest of the copy, can help you make a stronger case for your offering, if used correctly.

Include the most compelling of your benefits in your subheads. And make sure that they do the same thing that your headline does - engages the reader enough so they continue reading.

3. Make Your Copy Easy on the Eyes

Like using subheads, also include white space, bulleted lists, and some graphics (go easy here!) to break up your copy to make it easier for your reader to read online.

4. Turn All Your Features Into Benefits

Take out a sheet of paper and list as many features of your offering that you can possibly think of. Then, in your copy, turn each of these into a benefit for your prospect.

For example, if one of your features is "four coaching sessions a month" say something like, "you get weekly access to coaching with me, so we can make sure you stay on track toward your goals."

5. Give Them the Good Stuff First

Unlike in an informercial, you don't want to wait until the end of your copy to reveal the biggest and best asset of your offering. Tell your reader the most compelling benefit to them of your offering first, then talk about the rest of your benefits throughout your copy.

6. Use "You" Not "I"

As you're creating your copy, write as though you're having a conversation with your potential client or customer. Keeping your copy in a conversational style will help to engage the reader, and make them feel as though you're really talking to them.

Instead of saying "I teach..." say "You'll learn...". Make it about them by continuously answering the question in your prospect's mind, "What in it for me?" and you'll have winning copy every time.

7. Include Testimonials

Scattered throughout your copy, include testimonials to increase your credibility with your prospects. If it's a new product or service, you can use testimonials from some of your other offerings, making sure you indicate what product or service the testimonials are talking about so as not to confuse the reader.

The most effective testimonials include the giver's full name and website address or city and state. Include a photo and/or audio to increase your credibility even more.

8. Make it ABUNDANTLY clear what your reader should do.

Make sure you tell your reader exactly what it that you want them to do. If you want them to sign up for your newsletter, say, "Enter your email address below to sign up for the newsletter." If you want them to purchase your product, say "Click here to place your order."

If your copy is long, tell your reader what they should do scattered at regular intervals throughout the page.

9. Proofread.

Make sure someone other than you takes a good look at your final draft - even if it's your mother. :) People do make buying decisions based on good grammar, believe it or not, so have your virtual assistant review your copy or hire a professional to do so before you put it out in the marketplace.

Follow these tips and I guarantee you'll engage your reader and entice them to do whatever it is that you're asking them to, whether it's to sign up for your newsletter, hire you for your services, or buy your product.

Print article      Bookmark this page
Related Articles 
Drive Your Conversions Through the Roof Using Decoy Marketing (Popularity: ): Have you ever heard of decoy marketing? If not, then you want to be sit up and pay attention here because this copywriting tip will change the fate of your business for the good.I first heard of decoy marketing in an insightful book titled "Predictably Irrational" by Dan Ariely. In the book, Dan talks about... well, how irrational we humans. As much as you and I like to think otherwise, ...
Amazing Copywriting for the Web - Announcing 5 Turbo Ways to Excel At Copywriting for the Web (Popularity: ): The demand for copywriting for the Web is booming. This has primarily been the result of an increased in Internet and web advertising. Many business-to-business (BTB) advertisers are transferring more of their print resources to the Web. As a result, the demand for copywriters has skyrocketed. So how can one truly succeed in the crucial yet competitive world of copywriting for the Web? There are a lot of ways. But ...
How To Get Your Customers To Take Action Now (Popularity: ): Once you've written your ad or sales letter, you've got a killer headline, a strong guarantee, you've gained your reader's trust and respect with evidence and testimonials, and you've got them excited and wanting to respond, then there's one critical thing left to do... Get them to take action NOW, and order your product or service!The biggest difference between a weak sales letter and a really strong one is a ...
Assault Your Reader’s Attention And Batter It Into Submission (Popularity: ): With any article, email or newsletter, after spending time and effort writing it, getting people to actually open it, or read it, is the next big challenge.Your aim is to capture their attention for long enough to continue reading, or to go to your web site and purchase your product or service. After all, your whole goal is to lead your reader to do something, a 'call to action'.Therefore your ...
Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money (Popularity: ): Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.”This description has a lot that could help advertisers produce more profitable ads. It is unfortunate, but much of the ad copy written by many ...

Related Business 
Write to the Point (Popularity: ): Provides professional writing, copy editing, and proofreading services for both individuals and small businesses.
Edit My Story (Popularity: ): We work with authors to edit, proofread and/or write their copy. Technical manuals, books, scientific articles.
Local Top Quality Copy Supplier: (Popularity: ): Local Copy Center is this little site we created to talk about all things copy center related. We say ‘little’ not in the sense of the opposite of big, but little as in intimate. Think of us as your cafe of copy center information. Join the conversation with your virtual cappuccino and learn, laugh and lallygag.
Write Essentials (Popularity: ): Concise credible business communication copywriting, marketing materials copy, and web site content. Editing service available. Offers free project quotes and objective critiques.
YouthInk (Popularity: ): Teaches young people how to do interviews, write copy, and use HTML to publish on the web. Explores current environmental and social issues. Helps students get their writings published. Requires free registration.
Writing Novels That Sell (Popularity: ): How to Write a Novel that Sells: featuring fiction writing resources, publishing tips, story critiques, online writing workshops, the business of writing, and advice on how to become an author. If you want book editors to buy your novels, you have to write colorful characters that move readers emotionally. Even speechless infants and intrepid cow ponies can be turned into distinctive personalities if you know the secrets to developing complex ...
Write Right India (Popularity: ): Write Right, is an institute of handwriting technology that offers solutions to any and every possible problem related to handwriting that you may think of. Write Right offers unique conceptual programs that provide all handwriting solutions as we analyze, repair, add speed and style to handwriting.
Santaville (Popularity: ): Write a letter to Santa, and he will write back to you. You can also check out the weather at the North Pole.
Unicopy (Popularity: ): Offers a variety of copy and fax machines and printers along with copy and print supplies like toner and developer.
Copy Cat Copiers (Popularity: ): South Florida business that sells and services printers, copiers and fax machines.