Social Media + Social Networking. The New SEO Impetus? - Article by Lousie smith

search for

Category: Articles » Internet
Social Media + Social Networking. The New SEO Impetus?	Popularity: Views: 2993

2010-12-13 05:15:44
	Article by Lousie smith

Facebook, YouTube, Twitter, Google Buzz, Friendster, LinkedIn, FourSquare, Digg, Flixster, Delicious are among the elite of Social Networking or Social Media websites and have millions of registered users. But what do these sites have to do with Search Ranking, SEO or online visibility? The importance of Social Networking sites can no longer be overlooked or just left to your competition to wrangle with. It has been recent stated that Facebook's registered users have rapidly risen and now exceed ½ billion! Information Week this past September, shocked many people when it revealed that "Americans spent 685,000 hours or 41.1 million minutes on Facebook in August, compared with 39.8 million minutes spent on Google, according to comScore. Yahoo took the third spot, with 37.7 million minutes". With a combined global strength of well North of 2 Billion Social Networking Site users. Ignoring Social Media today is a grave error that any businesses trying to establish successful campaign toward Online presence, Online Exposure and SEO need to avoid at most any cost. FusionCharts. Defining Social Media, Social Networking and Social Marketing Wikipedia describes Social Media as "media for social interaction, using highly accessible and scalable publishing techniques". Are you amongst the many still wondering exactly what a Social Media website is, and why you need to be involved in it? I stand before you to assure you that you're not alone. To help in clarifying this relatively new phenomenon, a Social Networking/Media website is a site that goes beyond simply just providing information, it is a website or web portal where there is interaction with it's users. The level of interaction can be as simple as rating something, filling out a poll or voting. The successful Social Networking websites tend to be more complex and multi-layered. For example, examining the highly successful Facebook; users of Facebook perform multiple tasks often during the same login session. Facebook users are often recommending something to someone of similar interests, posting links, photos and videos and enjoy imposing their "voice" among their Facebook followers. Websites that are primarily Information Portals, such as Wikipedia, serve their users on mostly a single layer, such as the answer to a question. While a News Site such as The New York Times provide their users with up to date national and international news. It has become readily apparent that ratcheting up the "Social" aspect of a website and providing some level of interaction is paramount in keeping users interest. Less successful (social) websites more often only offer a single layer or rudimentary "socialness", but what really sets apart the successful Social Media/Networking sites from the "also runs" is the inclusion of multi-layers of social interaction with it’s users. This interactivity and social nature of these sites is what keeps it's users returning over and over again. Online Marketing and SEO Campaigns, Crucial to success, while Social Media makes a strong upcoming Central Play! Until recently, following Google's path would derive the best methods and strategies used by SEO companies. Successful SEO campaigns meant adjusting optimization tactics and techniques based on what could be culled or deconstructed from the Google Algorithm along with other tried and true SEO techniques. Website SEO campaigns have traditionally been comprised of two separate but equally important components, on-site optimization, followed by the ongoing routine of off-site optimization. On-site optimization frequently consisted of the use of, new and pertinent optimized website content, assuring proper density and usage of the most important keywords, linking to other important pages within the site and linking out to trusted authoritative and highly ranked external sites. External or off-site SEO may have consisted of establishing links back (back-links) to the originating website from other authoritative high Google Page Rank websites, Blogging, press releases and more. Though the importance of these standardized 2 SEO campaign components cannot be diminished, but the importance of inclusion of the third (new) component of Online Exposure and SEO, Social Media and Social Networking can no longer be overlooked. To validate the significance of the inclusion of Social Media Impetus, one need only look toward mainstream media such as TV, Magazines etc. Television commercials continuously make pointed references to Facebook, Twitter while magazine ads tout "Follow us on Twitter" or "Visit our Facebook page", clearly the level of importance given to the third component of online exposure has not only become mainstream, but quickly becoming significant marketing vehicle. It seems apparent that the roll and importance that Social Media and Social Networking sites are taking has mandated the 3-component approach to SEO. What is not apparent is the extent of participation and level of involvement as well as how to properly utilize and capitalize on Social Media and Social Networking. Today, Social Media remains a mystery to most companies and organizations, the ideal strategy and level of involvement are generally beyond the prevue and knowledge and even sometimes the comprehension of even some even C level management. When organizations are left scratching their collective heads, retaining an experienced well-staffed Social Media Optimization and SEO Company can tender an important advantage that is needed to triumph over their respective competition. In the 80's and 90's it was understood that many companies would need to higher a PR firm. Today, a new media SEO or Online Marketing Company quickly becomes the De facto standard to reach out to the masses, quickly paying for it by producing a positive return on investment (ROI). Return to this age for future installments follow-ups to our series of articles highlighting the importance of SMO/SEO and Social Networking. Topics of future articles include: 1. How to leverage Social Media. 2. What should be budgeted toward SMO/SEO in both time and money? 3. How to retain the best SMO/SEO Company for your money. 4. What types of content and subject matter should you be posting? 5. Methodology on how to post. Suit the needs of your vertical and business to get the nest out of Social Media and Social Networking. The following sources provide comprehensive lists of today's social media and social networking websites. * Wikipedia. This is a list of major active social networking websites and excludes dating websites. * SocialMediaWebsites.com. A comprehensive list of Social media and Social Networking Websites. * Traffikd.com. Updated often and breaks down Social Media website by type i.e. Food, consumers, fashion etc. * InsideCRM.com. 50 Social Sites That Every Business Needs a Presence on.
Specialized in:	Nyc Seo Services - Nyc Seo
URL:	http://www.getmeontop.com

Print article

Bookmark this page

Related Articles

Using ecommerce for developing online shopping cart (Popularity:

): The shopping cart is an imperative item on the user’s profile and should be set up in a familiar way. It should have a textual message on each page to inform the visitor of how many items are in the cart. This is done to remind the visitor while browsing the site of the existence of the cart in this non physical world where the virtual cart is not as ...
Why to hire a PHP developer in India? (Popularity:

): With advancement in technologies and more-n-more people relying on web, there is tremendous growth in demand for dynamic websites and web applications. Now days are over for the businesses that had websites with few static pages showing company information, today everyone is going dynamic. To suffice this high end market demand there are various web development companies providing the expertise services onsite or offshore. In terms of cost effectiveness PHP ...
Computer Viruses - A Major Digital Headache (Popularity:

): There are so many things you have to watch out for when you're online, and one of the worst of those is the good old computer virus. Now that broadband Internet is almost everywhere it's making things a lot easier for viruses to get to your computer quickly. This is why it's very important to have a very good firewall on your computer, as well as a good antivirus program. ...
Overcoming Facebook Marketing Myths (Popularity:

): Many people try to avoid using Facebook to market their business. They don't really know enough about Facebook and how effective it can be for marketing purposes. Some of the more popular myths will be dispelled here.If you are looking for a great way to really increase your visibility and reputation online, Facebook is an excellent way to do it. It has a phenomenal number of users and they are ...
Looking for PHP Programmers (Popularity:

): {Web Art Sense}PHP has become the most sought after lingo of the Internet today. But, do you know that only experienced PHP programmers can make your business run smooth and perfect by making your website navigable and accessible. Let us first know what a PHP website can do? A PHP powered website is one answer to developing dynamic and ecommerce websites. This open source technology incorporates high end tools to bring ...

Related Business

Social Networking Website (Popularity:

): Wallpost.com is fastest growing social networking site among all other social networking sites and it’s a complete package of photo sharing, communication, article writing and business promotion. Social Networking Websites, Social Media Networking, social network sites, social networking site.
Social Media Optimization (Popularity:

): Social media optimization news and Social media marketing tips is a technique that involves engaging social networking sites to reach out to your niche customers and promoting your business.
Sonny Ahuja: Social Media Marketing (Popularity:

): Sonny Ahuja is a Social Media Marketing, Consultant, Strategist, Speaker and Coach. He helps his clients think outside the box teaching them ways they can increase their business revenue and personal brand using the power of Social Media Networking and Search Engine Optimization. He shows entrepreneurs, business owners, professionals and individuals how they can increase their web presence, get expert status, dominate a niche and make more money using Social ...
Powering Social Media (Popularity:

): Powering Social Media is a autralia based company which is helping small businesses and big brands with social media marketing Brisbane, social media marketing Australia and SEO services Australia. We know how hard it is to get the Social Media Networks correctly established and integrated in order to generate leads online to market our products to make money.
Fire Brand Social Media (Popularity:

): Social media has exploded into our personal lives and is now creating a stir in the marketing world. Established and emerging companies, large and small, can now tap into the power of social network marketing in order to build their brand and reach out to new customers. The key to social networking success is to formulate a robust social media plan.
Social Media Marketing Services (Popularity:

): Newmarketingsense.com offers complete social media marketing services which include social bookmarking, social networking, creation of power profiles in Web2.0 sites and promotion in social media sites to generate more traffic, attention, leads and sales.
Seo Blog (Popularity:

): SEO Blog is a platform to learn about basics of seo, social media optimization, internet marketing and website/blog promotion through various means. SEO Blog contains up to date SEO and Social Media news, as well as exclusive and useful SEO tips for the SEO beginners. SEO is an ongoing process which needs to be updated regularly to get your blog/site in the top SERPs.
Social Networking Development and Website Design (Popularity:

): Social Networking Development has become incredibly popular as it allows organizations to build an online presence. Vinfotech is a leader in Social Network Design with an experience of more than 5 years in developing and designing social networking websites and applications. Our Social Networking Web Design team can assist you with any of your social network needs.
Social Networking Website Design and Development (Popularity:

): Social Networking Website Design has become incredibly popular as it allows organizations to build an online presence. Vinfotech is a leader in Social Network Design with an experience of more than 5 years in developing and designing social networking websites and applications. Our Social Networking Web Design team can assist you with any of your social network needs.
Social Net Gate - Social Media Marketing (Popularity:

): SocialNetGate was created with one single objective in mind - Help businesses and individuals establish and promote their brands in social media. SocialNetGate not only helps create presence in social networking website but also makes the process of getting the messages and content into the social networks an extremely easy one. Since November 2009 SocialNetGate has been adding social networks to the list of supported networks as we are tracking ...