HD Video Vs SD Video

When you are looking for a video production company to shoot and edit your company's marketing video, live news broadcast, or informational video, it is a good idea to think about whether you will need high-definition video or just standard definition video. Standard definition video can be a little less costly, but sometimes HD is going to be expected by your audience. There is no question anymore if high definition televisions, videos, and computer screens are going to be adopted universally. Every household with a little money has a high def TV. People expect that the television channels they watch will be available in HD, so this means that the commercials, special events, and short segments of news on those channels also need to be shot in HD video.

If you are creating an informational or training video for your company, you may decide that HD is not necessary. New employees are unlikely to complain about the quality of their new boss's television. You also probably won't need high def for a video that is only going to be viewed online. As long as the video is a good quality when people hit the "full screen" button, it should be sufficient.

If your video is going to be viewed on a television, it is safe to assume that some of those are going to be high def TVs. Therefore, if you do not want to lose a potential client through the change of a channel, you will need to shoot in high definition. If you are going to be broadcasting live via satellite or fiber optics, you will also need a high def Ku-band uplink truck. This will be what broadcasts your event to your medium of choice, whether it is a webcast, cable television, or satellite television.

Consult with your broadcast video production company to decided whether you need the now standard high-definition video, or can suffice with the old standard definition video. Regardless of what you decide, make sure you find a company with highly trained, friendly staff, and all the equipment available that you are going to need!