Home Add to Favorite Contact Submit  
             03 December, 2021

Category:  Articles » Internet » Internet Marketing


How to Package Online Digital Audio Products

         Views: 1781
2010-10-16 08:02:13     
Article by Glen Ford

One of the key steps in producing any product is packaging. In the case of a consumer product like a cell phone that might include the box and the graphics on the box. But it also includes how the cell phone will be positioned in the market. Is it an entry level device for students or bells-'n'-whistles for an executive?

Information products are also packaged.

Courseware of any kind can be positioned as entry level or master level. It can be positioned for the newbie or the experienced internet marketer. It can be positioned as being developed by a guru or by a practitioner.

Written materials for example, will frequently have a cover designed for them. They also have an interior design. And they may be produced as either online or printed materials. All of these are packaging choices.

But what about audio products?

After all audio products truly are virtual no matter what format they are produced in. You can't see them. You can only hear them. They exist only in electronic format.

Can they be packaged?

The answer is yes. Audio products are one media for courseware so they can be positioned just as any other courseware can be. But in this article I'm going to concentrate on the actual packaging of the audio rather than the positioning. Here are five forms of packaging that you need to consider for audio products:

1. The delivery format

Many audio products are released as an online product. However, the cost of producing a CD and mailing it is quite reasonable. In fact, it's sometimes cheaper than the cost of online storage and bandwidth. Part of the packaging decision is to decide what format or formats to deliver the product in -- CD or download.

2. The audio format

There are many formats that audio products can be released in. However, there are only two that should be used. The first is the mp3. This can be used for many physical products or for online delivery. The second format is CD which is only used for physical products. Other formats are either obsolete for general use or used only for specific purposes.

3. Audio packaging (musical breaks)

Do you have a very simple audio recording that you want to position higher up the food chain? The easy way to do that is with musical breaks. This usually consists of a break at the beginning and end of each section usually with an introduction and narration by a different voice. Think of the opening and closing credits for a movie. This is the audio version.

4. The cover

Even online only audio products need a CD and box cover. In fact they may even need an outer package cover. Why? Because you'll need to show the customer a picture of what they will be getting. Even though it is a virtual product you'll need to show them a picture of what the product would look like if it were physical. Otherwise they won't believe that your product is real.

5. Additional materials

One of the biggest questions you need to answer is "Is this going to be a standalone product?" The alternative is to package it with other related products -- either as bonuses or as part of a bigger product. By including for example, a video version and a written version, you may be able to increase the value of the whole product above that of its individual parts.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Specialized in: Package - Digital Audio - Products
URL: http://www.learningcreators.com/myths.htm
Print article      Bookmark this page
Related Articles 
What is the importance of web directory. (Popularity: ): Web directories essentially serve as a catalog of links sorted by relevant topics. In the earlier days, when search engines weren’t as popular, directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over and serve as the main medium that connects users with what they’re looking for.So why should you even consider submitting your site to the directories, especially ...
Google Panda Recent Update In August 2011 (Popularity: ): Google Panda has yet again marked the landscape of the search ranking in many ways. It has made life easier for sear users and it has kept his way of innovating new features and editions to amaze its users. For all the SEO out there it is fantastic news. This time Panda has come up with the recent update of making it available in a variety of languages. By doing ...
Ideas on how To promote your site using twitter (Popularity: ): Twitter is a good system for people desperate to share links to articles and amazing content to navigate their social Network media, so make sure you always have the latest blog posts or tweets web. Take your time to choose the title of your article. Think about the actions that led to click on the links attached. Often, this is often a simple approach to drive traffic your way.Bing and ...
Importance of Back Links (Popularity: ): Marketing Articles is one of the best ways to get information on your business to the main stream. There are many people looking for articles to get information to develop their knowledge on various topics. The desired result of an article marketing person is to give the readers with helpful information that attract them to get to learn more. The article marketing is also helps in a great way to ...
Internet Marketing Knowledge - It Will Get Easier With Time (Popularity: ): Here's some good news if you are somebody interested in getting started with Internet marketing but was concerned that it might just be too difficult. It will get easier with time. In other words, you need to start getting involved with this business as quickly as you can. The reason why this is so important is because you will begin to realize what works and what doesn't work. Needless to ...

Related Business 
Geoff and Dave's Audio Mixer (Popularity: ): A digital audio mixing package.
iLAB America Inc. (Popularity: ): Designs, develops and manufactures audio and video products for the OEM market. Specializing in digital audio products such as Dolby Digital, DTS, USB and virtual surround sound processors.
Digital Audio Denmark (Popularity: ): Digital AD/DA and DD audio converters and digital radio and music studio audio equipment.
John Lab - Get Fantastic Internet Solutions (Popularity: ): Coolest software for you. Efficient Web Site Creating Suite. Perfect Digital Image Capturing Toolkit. Modern Inbound Traffic Marketing Toolkit. Easy Digital Audio Search Package. Ultra Actual Sport Television Shows Mana. Fantastic Network Camera Server Suite. Optimal GIF Web Sketching Package. Ultra Fascinated Cell Phone Surveillance.
Bantam Interactive (Popularity: ): Offering digital audio and video products for sale online.
Online Publishing (Popularity: ): Offering digital products that feature audio, video, and text.
Mach New Media (Popularity: ): Specializes in providing advanced digital audio, video, and other multimedia related services. Provide digital audio design and analog to digital conversion/restoration of analog audio and video.
Membership Programs and other Digital Products (Popularity: ): There are plenty of Ebooks, software, membership programs and all sorts of digital products online. Very often, owners of these digital goods in all niches and fields claim their products to be the best around and it is 'The' solution that you must have to solve your problem or 'The' product to make your life better.
TOA Corporation (Popularity: ): Integrated products for professional audio, public address, security, voice evacuation and digital audio.
DRM Networks, LLC (Popularity: ): Providing solutions for online digital rights management across multi-platform networks. Allows content owners to securely package digital files for distribution, by encrypting the content with a key.