Home Add to Favorite Contact Submit  
             31 October, 2020
 

    
Category:  Articles » Automotive

 

Auto Repair Advertising - Why Most Advertising Doesn't Work

Popularity:
         Views: 2011
2010-08-26 05:10:09     
Article by David A Dickson

When it comes to auto repair advertising for shops most owners wonder why their advertising doesn't work. The answer is simple; because they don't know how to do it correctly. It really is sad to see so many shops with great potential waste money simply because of the ineffective auto repair advertising they use. So, why exactly is it that most advertising doesn't work?

In repair shop advertising it is said that the attention of the reader or potential client is what actually matters. The primary idea is to create something unique and catchy that will leave the client curios. Here is why most advertising doesn't work.

1. It's just not working

Many shop owners experience the very same problem. Even though it is clearly notable that their current auto repair advertising isn't working, they still tend to keep it running. Why? Because they are not really sure whether it's working or not so they feel hesitant to stop it simply because this might be one of their main forms of auto repair advertising. It's really simple. If your advertising isn't working for your auto repair shop - stop it!

2. You are not testing or measuring

In advertising, it is essential for any shop owner to measure and test their current advertising campaigns. For example; if you are going to engage in direct advertising, you would want to measure the campaign in order to determine whether or not the advertising method is working. If you r ads are working you need to roll them out on a larger scale and if they are not working - stop it and use the money on another advertising strategy that could possibly increase your business with 100% or even 200%.

3. You are following the competition

One of the biggest mistakes shop owners are making in advertising is following their competition. They tend to advertise on several publications and media simply because their competitors are doing so. Don't ever make the mistake of thinking that your competitors are where they are because of super advertising. It's more likely that they are there because of everyone else and they don't even have any idea whether or not their advertising methods are working.

4. You failed to use AIDA

AIDA - This is a classic formula used in the advertising world and is well worth remembering.
A - Attention
I - Interest
D - Desire
A - Action

- Attention: The primary goal of your advertising is to capture the potential client's attention. You can achieve this with a suitable advertising headline. When doing this, be adventurous. Test different things to see what works.

- Interest: Once you have managed to capture the attention of your potential client's, you need to create an interest in you service which in this case in the auto repair industry.

- Desire: There is a huge difference between being interested in a service and actually desiring a service. It is your responsibility to use your auto repair advertising method to turn the client's interest into a desire.

- Action: Should you achieve in getting turning your potential client's interest into desire, the next thing they would want to do is take action. You should make it easy for them to do so.

There are many auto repair business owners failing to implement the AIDA formula into their advertising methods. Essentially this could be a great contribution as to why most advertising doesn't work.

5. You don't have a driving force behind your advertising

One very important principle that should be used in all auto repair advertising campaigns is the benefits of your service. Before you are going to turn an interested client into a paying client, they need to understand the full benefits of your service and what you have to offer. Use your advertising as a personal communication tool and make it all about the customer - not you.

For a free evaluation of your auto repair advertising contact me at perfectdayinc@gmail.com (just put "advertising" in the subject line, or call me at 727-565-1806.

Specialized in: Auto Repair - Advertising
Print article      Bookmark this page
Related Articles 
Subaru Make a Welcome Return to the Australian Rallying Championship (Popularity: ): Just over a decade after leaving the Australian Rallying Championship (ARC), Subaru are back in the competition. At the moment, there has been no announcement about whether this will also mean that there will be a return to the World Rallying Championship (WRC). It may be that this is only a one time racing opportunity, but it will be exciting to watch. When checking out new car dealers, Perth drivers ...
What to Expect From Trucking Insurance Company (Popularity: ): There is nothing pleasing, in insurance coverage, like engaging a company that settles its claims within the shortest time possible. There are quite a number of companies that offer heavenly promises but they cannot deliver such. Referrals from the previous clients can help you land a good company. The feedback that you receive has to be genuine. You can also ask your kith and kin to inform you on reliable ...
Choosing Your Essential Vehicle Accessories Online (Popularity: ): Car accessories are undoubtedly the most prized possession of your vehicle. Not only would they enhance your vehicle's personality, but some of them would also be appropriate in improving its functionality. Although seat covers and Decals can be visually appealing, accessories such as roof boxes and sun shades could improve your vehicle’s functionality. Today’s automobile market scenario renders varied options in terms of accessories. As most of the vehicle accessories ...
Knowing Powersports Marketing Research (Popularity: ): Powersports Marketing Research yields maximum information about the automobile industry. There are various tactics that are used which reveal information in depth. These tactics come under Powersports tagline; various segments are bifurcated to know maximum information about every product. The automobile industry is booming day by day and there are new inventions which are refining the feel and experience of vehicles. Be it car or even a motorcycle the technology ...
Fuel Efficient Cars (Popularity: ): It seems like every time we fill up at a gas station, the price of gas has jumped ten cents since the last fill up. It has become clear that gas prices will only rise which is why now more than ever, fuel efficiency has become a desirable trait in vehicles. While hybrids and electric cars have the best fuel efficiency, hybrids are more expensive and electric cars have distance ...


Related Business 
Outdoor Advertising, Print Advertising (Popularity: ): WWAdN is the pivotal hub of Advertising. Through this website, WWAdN shares extensive resources on Advertising and its various avenues such as Print Advertising, Outdoor Advertising, Television Advertising, Radio Advertising, Internet Advertising, Mobile Advertising, Airport advertising Advertising Network etc.
Advertising Hoardings Manufacturer (Popularity: ): A well established manufacturing & supplying company of advertising hoardings, deals in wide range of advertising products such as non woven carry bags, advertising banner, advertising canopy, advertising cutouts and many more.
The Advertising Agency Business (Popularity: ): Advertising agencies work to create a public awareness of a certain product or service. Most agencies offer a wide range of services, ranging from design and development to public relations. Learn more about agencies as well as the history of advertising and more on this informative website. Also included are links to major advertising agencies and other related websites.
Signrider Advertising (Popularity: ): Signrider Advertising brings advertising to the road, specialized in Advertise your busines, Australian advertising agencies, advertising on cars, advertisements on cars, advertising on cars for money, advertising on cars get paid, on road advertising for cars, advertise on your car.
Auto Repair Mississauga (Popularity: ): Mississauga Auto Repair provides auto repair services like oil changes, tire repair, transmission service, mufflers exchaust work, tune-ups and fuel-injection systems.
Orum Tejarat (Popularity: ): OrumTejarat.com is free and the responsibility is with the advertising server. According to many in the advertising station advertising, please credit and trust in business advertising provider, have paid careful enough.
Meezan Advertising (Popularity: ): We are proud to be Pakistan's first Shariah Compliant Advertising Agency. We offer a complete set of Outdoor Branding/Advertising Services and aim to be a one window solution for all the advertising, printing & outreach requirements of your business.
PERM-Ads.com Immigration Advertising (Popularity: ): Labor Certification related Recruitment & Immigration Advertising services, including pricing, proofing, abbreviation, placement & tear sheets. We can also directly bill employers so that the law firm doesn’t have to manage excess accounting.
Large Balloons (Popularity: ): Advertising blimps, advertising balloons and inflatables are Great for Halloween. Advertising Blimps, Advertising Balloons, advertising inflatables, helium balloons, helium blimps, cold-air balloons, parade balloons, custom blimps, balloons, custom aerial displays manufactured in the USA. We have one of the largest selections of giant advertising blimps and helium advertising balloons and advertising blimps available for sale, service and rental. We offer many different sizes of helium advertising blimps. Advertising balloons are a ...
Classified Newspaper Advertising (Popularity: ): MCAads.com is a service provider that helps to make the advertising process easier. They offer numerous solutions for all advertising needs. Are able to help in running statewide newspaper advertising campaigns, they are experienced in their business. Not only can they help with statewide exposure, but they have vast experience in placing nationwide newspaper advertising pieces.