Home Add to Favorite Contact Submit  
             05 August, 2020
 

    
Category:  Articles » Internet » Web Design

 

Making a Website Into a Multimedia Experience

Popularity:
         Views: 1449
2010-07-20 06:51:52     
Article by Michael J Greenwood

Choosing which types of multimedia to include in your website can be a tricky choice but it's really just a matter of digging down into what your customers expect to see as well as your desired or current position in the market.

Unfortunately the first question on many business owners lips is:

"What can we have?" or more worryingly "What can we spend our budget on?"

The correct question should be:

"What would help us compete" or "What would set us apart from the competition".

This comes down to innovation and preventing your business from becoming stale. So if your competitors have an all singing all dancing website with a HD video speaking about their products or services then does this mean that you should get it too. Not necessarily, it depends on whether this is working for them. This comes down to knowing your target market and realising what they really need to see to buy from you. This isn't easy but if you get you right you can improve your market share.

We've seen quite a few separate buzz websites where businesses have opted to have a main website and then one or more spin off website which promote separate products or advertise an event. There is an obvious tradeoff here. The website administrators will need to manage more than one website. But if a maintenance plan is in place this is always more manageable.

If you consider a website from a user's point of view and have a good understanding of the various persons who are likely to be using your website then you'll notice that different forms of media are useful for people who consume information differently and for different situations. For example, I like to listen to podcasts whilst driving, online video at night and read text in the morning. That's just me and there are more like me. The point is that if you offer all types of media on your website then you are likely to cater from most of your target market. But there is a cost. Your costs benefits analysis will tell you how far you should go with this and help to keep you out of the trap of too little or too much. Too little is when you stick to text and graphics. There is nothing wrong with this, most businesses do it, many successful businesses do it and you wil please Pareto by hitting 80% of your target market with 20% of the cost of a complete multimedia experience.

Too much is usually going the whole hog then finding out that your target market won't really use it or won't appreciate it. This is when you could have spent less and got very similar results. So the key to deciding to what extent to make your website a multimedia experience is in the research, copious amounts! As well as in the ongoing testing to make sure that your multimedia website is really doing it's job.

Specialized in: Web Design Barnsley - Barnsley Web Design - Barnsley - Web - Website - Design
URL: http://www.computercoders.co.uk/
Print article      Bookmark this page
Related Articles 
Get optimum benefits from web design companies (Popularity: ): Ecommerce web design is a result of continuous efforts from people in the technological field. Man has been indulged in the tradition of business not recently but back ago hundreds of years back starting from the custom of barter system. Since man was never satisfied with what all he achieved, his desire for getting more lead to a series of innovations. Among these achievements, technological development is the most remarkable. ...
Photo Optimization in Web Design (Popularity: ): Besides small files, photo optimization in web design is highly essential for quick web page loading. In an ideal case, web designers might use high quality photos, allowing web pages to download lighting fast.Online sites usually save a fixed space for small size file pictures. Unfortunately, there remains a trade off between file size and picture quality, which affects the load timing. This turns potential visitors away, never to return ...
Need for an Expandable Web Design Company (Popularity: ): With the advent of globalization, the world has shrunk into one small place. Businesses are no longer restricted within the political domain, but have taken the flight of freedom. With Internet breaking all the geographical barriers, it has emerged as an indispensable place for companies to promote their products. Hence, Web sites come into the picture. Web sites play the same role for companies as films do for actors. The ...
How to Reduce Your Brochure Printing Costs (Popularity: ): Reducing the printing costs of brochures is essential for a small business to survive and thrive. Not only would you be able to use your savings for other purposes such as inventory, you would also be able to conserve your resources for any contingency. So to cut your marketing costs, consider the following ideas. Low Cost Printing Idea 1: Choose a Company that Prints CheaplyIn choosing a brochure printing services ...
Tips for web design Navigation option (Popularity: ): One of the most frustrating experiences you can have on a Web site is being unable to figure out where to go or where you are. I’d like to think that for most Web designers, navigation is a concept we’ve managed to master, but I still find some pretty bad examples out there. There are two aspects of navigation to keep in mind:Navigation — where can you go? There are ...


Related Business 
Creative Brand Ripples Pvt. Ltd. (Popularity: ): We are a Digital Website Designer, Creative Website Designer, E-commerce Website Designer & Developer, Dynamic. Website Designer & Developer and Branding Agency rolled into truly TO DO SOMETHING! motivated team. We spend more time & energy on strategy making & proper implementation in every project cycle what we do. Our strength is in our experience, our drive and our proven track record.
The Original Water Filters Fast (Popularity: ): Water Filters Fast is committed to excellence in both customer satisfaction and high quality products. We pride ourselves on fast order turnaround as we have since 2003. Our business is built around making your experience expedient. Water filters and refrigerator filters need to be replaced regularly. We believe that purchasing a replacement filter should be a quick and easy experience. We have concentrated our website design and business flow around ...
Shilpi Arts (Popularity: ): Shilpi Arts is an upcoming seo serices, freelance website designer and multimedia service provider at affordable prices. A team based in New Delhi providing cd presentation, flash animations, 3d animations and more. Our multimedia presentation add the winning edge to their image, making their companies appear techno savvy in addition to achieving new levels of integrated communication.
Webanimation (Popularity: ): Wed design, web animations using Macromedia Flash, producing website graphics that provide a dynamic multimedia surfing experience.
Jewelry Stores Lansing (Popularity: ): AZZI Jewelers, is a family business, built on trust and customer service... backed by many years of experience and a store front. The idea of this website is to make your diamond and fine jewelry purchase experience easy and affordable. Choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy.
How To Make A Website? (Popularity: ): This website seeks to show you how to make a website. Maybe you think making a website is so far out of your league that there is no hope for you to ever learn how to make a website.
Sarra Infotech (Popularity: ): Many people are asking us how we are making a website for less cost in Chennai. We answer with a smile It’s a pleasure. Our goal is not make money, but to create a website for each and every small business with minimal amount of investment. Our team is small, but they are strong in knowledge, innovative, keep growing with the technology. Now a day, internet plays a very vital ...
Golding Multimedia Group (Popularity: ): Offers multimedia solutions in website design, music production and video. Located in South Carolina, USA.
Majestic Productions Multimedia (Popularity: ): Offers New Media and multimedia products and services for website and graphic design. Located in Winnipeg, Manitoba, Canada.
PixelChix Multimedia (Popularity: ): Specializing in website and multimedia design; including Flash, animations, streaming video, hosting, e-commerce, and chat rooms.