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2010-05-12 07:13:08
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Article by Corky Dow |
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Article marketing is the best way of promoting a website. However, it is important to plan the article marketing campaign in the right manner in order to have the desired effect. The concept of article marketing is not new, the only difference is that earlier the magazines and newspapers were the most important source of providing written information about a product or service where as now in the digital age it has taken a new look thanks to the article submission directories that allow people to promote their business or website with the help of articles and that too free of cost.
Although the magazines and newspaper publish articles only to provide readers with information, the online article marketing, also helps in link building and generating traffic for the website. Many times people complain that the article directories do not help in building traffic for their website but that is a wrong notion. The problem is not with the directory but with the quality of articles that are submitted for publishing.
The most common mistake that most SEO professionals make is that they look at these directories only as a way of link building. They submit the same article to 10-15 directories, the problem with this is that for those who search for relevant keywords on search engine are shown different links with same content. No one would like to click on different links and read the same content again and again. Some people stuff the content with keywords and the article appears to be a little funny.
Article marketing requires a lot of planning and dedication. It is an important SEO technique, but it's not just about using the right keywords. Article marketing should be planned sensibly and should be looked upon as an opportunity to educate the people worldwide about your business. Many look at article marketing as a good way of making money. It has opened doors for well-reputed work from home jobs.
Corky Dow is an author who has found a good resource at http://www.contentwebhoster.com You may be starting a social bookmarking project, here is a free idea to get you started, http://www.tek4cash.info
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