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Category:  Articles » Internet » List Building

 

Email Marketing – Building Your List

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         Views: 1278
2006-08-30 19:45:38     
Article by Gabriel J. Adams

Building your email list can be one of the toughest parts of email marketing. If you spend some time, energy and money building a good list, though, it can be very lucrative. Here are 11 ways to build your email list.

Use a DHTML popup on your website

DHTML popups are a great way to solicit signups to your newsletter – they grab your site visitorss attention, but are not as aggravating as standard popups.

Use an opt-in on orders

Give your customers an option to opt-in to your newsletter during the order checkout process.

Sponsor a give-away

Give away a piece of your merchandise – to enter to win the freebie, people must subscribe to your newsletter.

Do joint ventures

Form joint ventures with other related websites. Place signp boxes to each other's newsletters on your thank you pages.

Add phone in orders

When taking orders over the phone, ask customers if they would like to be added to your e-newsletter.

Give away free stuff on your website

Give away free reports, free e-books or other goodies in exchange for people signing up for your e-newsletter.

Put a signup form on every page of your site

Integrate your newsletter signup form into your site template so that visitors can signup for your newsletter on any page of your site.

Use offline marketing methods

Add the option to signup for your e-newsletter on all of your offline marketing materials, such as order forms, postcards, etc.

Rent lists

Rent email lists to promote your site and your email newsletter.

Use opt-in services

Purchase opt-in subscribers to your newsletter. I would suggest double opting them in to ensure that they really want to receive your emails.

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