What Is Article Marketing Has to Do with Building Credibility?

One of the reasons many internet marketers are using article marketing is to build their credibility. Building credibility is a hard task, and when working online it can become even harder. Why? Because the only way you communicate with people is through your content, if it is your blog posts, then it can be personalized, or if it is article marketing, which is a great tool to build yourself a name of an expert in your field and build your credibility with your readers as the person they can come too if they need advice or an answer to their questions.

To build credibility with article marketing all you need is articles. You can write the article by yourself or you can hire a ghost writer to write the articles for you. If you are on a tight budget it will be much cheaper to write your own articles and do the whole work yourself. If you do hire someone to write the article for you choose wisely and read their work before you go to next step.

Your articles should be keyword targeted and keyword rich, and also they must make sense to your readers. Write helpful articles with all the information you can give, but leave a place for more.

Start each article with a keyword research to target your article. A targeted article will bring you the traffic you need and want. The right keywords will help indexing the article faster and higher by the search engines.

Now that you found your readers you need a very informative article. Write a captivating title and description. The title and the description are the first things your reader's eye will see, you need to grab their attention fast, or they will go to the next article.

Now your reader is reading your article, make sure this article is answering the question in its title, if not; your reader will lose interest and leave. However, if your article is informative and answering all your reader's questions, he may want more, more answers, more information, and it is your responsibility to give the readers what they want, more information. Give them links to your website or blog and some extra links to other articles you wrote. Use the resource box for these links.

Now your reader becomes a visitor to your website. Some of these readers will become a returning visitor, some will become regular visitors who subscribe to your blog feed and to your online newsletter, and eventually a small percentage of these visitors will become buyers and even regular buyers.

As you can see article marketing and building credibility has a lot to do with each other and they are both serving one purpose. You want to make money online. Article marketing is a tool to help you make money online by writing articles and submitting them to article directories, by doing so, you are building credibility that will end up generating targeted traffic to your website and then more sign ups and sales.

Tanny Lahav started her internet home business in 2007. Since then she has dedicated her to help you find low budget business ideas.