Home Add to Favorite Contact Submit  
             26 November, 2020

Category:  Articles » Recreation & Sports


Sponsors Tough to Find for Earnhardt Ganassi and Yates.

         Views: 1410
2009-04-01 08:19:44     
Article by Richard Paul

The lack of sponsorship for numerous teams in the Sprint Cup garage is further proof that NASCAR is not immune to the economic recession. It is not just a couple of small time, lower budget, field-filling teams that are encountering these difficulties. Some of NASCAR's top organizations are experiencing sponsorship issues.

As you well know, sponsors can make or break a team, or even an organization. Because expenses are so excessive, yet necessary in order to compete at this level in NASCAR, sufficient sponsorship is vital for proper funding. In other words, if you cannot find a company or group of companies to advertise on your racecar, you might as well keep the car and the crew at the shop. NASCAR is so sponsor dependent, almost to the point that it is vulnerable at a time such as this.

In the 1990's and even early 2000's, sponsoring a NASCAR team was actually a bargain. That is why you did not see too many cars with blank hoods and quarter panels on the track. Some five or six years ago, the sport entered into the mainstream, and due to the exposure and attention, expenses became higher, which meant the companies had to pay some big bucks in order to keep their piece of NASCAR advertising. In the process, several companies were unable to afford to sponsor a NASCAR team, or they did not see the need to pay the high prices.

Proctor and Gamble and its Tide brand sponsored a NASCAR team from 1987 to 2005 before pulling out. Citgo began marketing in NASCAR back in the early 1980's; however, by 2003, they could no longer afford to continue as a primary sponsor. Kodak, Pennzoil, McDonald's, GM Goodwrench, Motorcraft, and Valvoline significantly cut back their involvement in NASCAR sponsorship.

Just ask Chip Ganassi and Felix Sabates how difficult it is during this economic crunch. If you need further confirmation, well, you can speak with Doug Yates and Max Jones. Even Richard Petty, The King, had to merge with another organization in order to survive. In fact, Petty still has sponsorship issues with one of his teams.

After Chip Ganassi Racing merged with Dale Earnhardt Inc., they had hoped to field four full-time teams. However, the No. 41 team dissolved, and the No. 8 team is hanging on by a mere thread. Several of the Target affiliates have sponsored Aric Almirola and the No. 8 team, but not enough to compete full-time. The team is trying to remain optimistic.

"We're already having conversations with several companies that would be in position to take maybe even the whole second half or a large chunk of that. What we have to do is get there and right now we're getting there by getting as many people to sample what we're all about and what the sport is all about. Thus far, those that have done it, it has been a great success," said Earnhardt Ganassi Racing president Steve Lauletta.

Yates Racing driver Travis Kvapil could be a casualty of the poor economic conditions. Kvapil and his team finished 23rd in the Sprint Cup standings in 2008, but they have had to qualify their way into the races after their points were transferred to the new team with sponsorship driven by Paul Menard. Golden Corral and Farmers Insurance have sponsored Kvapil in select races, but neither expects to remain on the car for the duration of the season. If sufficient sponsorship funding continues to lack, it could be disastrous for Kvapil and the team, as they seemed to be on the brink of some solid performances just a few months ago.

A.J. Allmendinger, a rising star driving for Richard Petty Motorsports, may not compete in the full slate of races due to lack of sponsorship. Allmendinger ended the 2008 season with some noteworthy performances and finished third in this year's Daytona 500. However, if they cannot sign a long-term sponsor, they will only compete on a part-time basis.

These teams must perform in order to attract attention from interested companies, but sometimes, even performance does not open up the checkbook of these corporations.

Specialized in: Live Nascar Odds - Free Nascar Picks - Nascar Stats - Nascar Vegas Odds - Nascapper - Nascar - Stock Car - Race - Racing - Handicapping - Betting - Sports Betting - Blog
URL: http://www.nascapper.com
Print article      Bookmark this page
Related Articles 
Make Escape the Netherworld Part of Your Ultimate Summer Staycation (Popularity: ): Why travel hundreds (or thousands) of miles and bust your budget with an over the top vacation when you can have the ultimate summer staycation? Come to our Escape the Netherworld escape rooms and then check out some nearby restaurants and other activities to make a day of your adventure! Located at 2076 West Park Place Boulevard in Stone Mountain, Escape the Netherworld is easily accessible by metro Atlantans and ...
Sports League Websites Give Social Network an Entirely New Perspective (Popularity: ): Creating a free network to play games, all this while, interacting with others has become easier. A number of sports league websites have been established online that encourages avid gaming enthusiasts to become a part of their offering. The process of becoming a member is fairly simple, as all you are required to do is enter a few personal details. You can join a team and take up any role, ...
Things To Know Before You Send Your Child To Sleep Away Camps (Popularity: ): Camping these days is as educational as school where kids learn by experience. Through various types of activities, kids learn wide range of skills that help them develop emotionally, socially, and intellectually strong. These days, more and more parents are sending out their kids for sleep away camps as they provide children with wide variety of opportunities to learn new skills and experience the real life closely.A sleep away camp ...
How Your Children Can Seek Benefit From Sleep Away Camps (Popularity: ): Kids love the fact that they are going to summer camps. These camps are apt to meet the rejuvenation needs of kids of various ages as they get an atmosphere and surroundings where they stay active and explore new things. If you kids are already in love with the camping concept, you can try sleep away camps for them these holidays. Research has proved that sleep away camping experience promotes ...
Three Easy Steps To Play Basketball (Popularity: ): For us fans, basketball is a sport. That's why we're always looking for ways on how to play better basketball.It keeps us healthy in different ways. Not only to help in the functions of the lungs and heart, it is also a good way to stay active and fit. It's a good thing that technology has allowed us to learn and improve.Here are some ideas on how to play basketball ...

Related Business 
Dale Earnhardt Incorporated (Popularity: ): Information on Dale Earnhardt's history and the DEI drivers Dale Earnhardt Jr and Michael Waltrip. Included are facts about each team and car, live web cams, virtual tours and current news.
Dale Earnhardt Inc. (Popularity: ): Official site for the team founded by Dale and Teresa Earnhardt. Includes history, legacy program, photographs, race reports, live webcams, merchandise, and information on DEI drivers Dale Earnhardt Jr and Michael Waltrip.
Lets Go Racing (Popularity: ): Diecast, collectibles, and apparel. Dale Earnhardt, Dale Earnhardt Jr, Ryan Newman, Jimmie Johnson, Tony Stewart, Kevin HArvick, and Jeff Gordon.
Yates, John (Popularity: ): The Yates Lab develops new technologies for proteomic mass spectrometry such as the SEQUEST algorithm, MuDPIT separations, and the DTASelect / Contrast algorithms. From the Scripps Research Institute in La Jolla, California.
Eicher Trucks and Buses (Popularity: ): Tough means strong. Tough means resilient. Tough means having a great capacity to endure. Tough means Eicher terra 25. Living up to the reputation of being the toughest tipper is no mean job. Eicher Terra 25 is a 25 Ton GVW construction tipper that knows and understands what′s expected of it. Engineered for tough terrains, and even tougher conditions, the Terra 25 delivers with uncompromising authority.
A.E.Yates Microtunnelling Ltd (Popularity: ): A. E. Yates is a UK contracting firm which owns and operates a range of remote controlled closed face slurry microtunnelling equipment, available for Main Contract or Subcontract work.
Tough Watches (Popularity: ): Tough watches are reserved for those who love and need toughness more than anything else. There are watches that are designed to withstand extreme shock and vibration but yet highly sensitive to chemical exposure such as insect repellent or even sweat. There may not be a universal metric as to what defines a watch as being tough. But I see suitability of a watch to be used by the military ...
Richard Childress Racing (Popularity: ): Find race results and news about the various teams, a giftshop, show car schedules and team history. Also multimedia presentations, a photo gallery and a tribute to Dale Earnhardt.
Health Insurance (Popularity: ): We understand that finding the right health insurance provider can be tough. Let us find the best California health care insurance provider for you.If you are living in United states, you definitely need to have health insurance. The medical expenses are very high in US and it is very tough to survive there without medical insurance. There are many good insurance companies like California health insurance, who can give you ...
The Law Office Of Sam M. (Trey) Yates, III, P.C. (Popularity: ): The Law Office of Sam M. (Trey) Yates, III, P.C. is committed to providing individuals with the highest ethical and legal representation. We deliver speedy and successful resolutions in litigation to our clients' satisfaction. We believe in client driven solutions to their legal conflict and give the client all the information available to make an informed decision that is in their best interest.