Home Add to Favorite Contact Submit  
             24 January, 2021

Category:  Articles » Business » Advertising


Tips for Writing Effective Headlines

         Views: 1732
2006-06-09 20:09:45     
Article by Robert Mathew

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.

Create such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making a seemingly outrageous statement in the headline. Using word play, alliteration and take-off on familiar phrases helps in creating eye-catching and amusing headlines. It is always better to avoid ambiguity as if the headline turns out to be difficult for the reader to read it is most likely that he or she may not read it at all!

The headline has to be coined in such a way that it provides an answer to the reader asking “What’s in it for me?” Mention the primary benefit the reader gets from reading the article. Maybe, you could provide a solution to a common problem through the headline. Always keep the headline as sweet and short as possible. The ideal length for headlines is seven words or less. This is because shorter headlines are punchier and easier to read.

Never lie to your customers through the headline. It is very important that you provide an article that is befitting to the headline of the article. This is because on reading the headline, the reader will be expecting a story, and if the story produced is something completely different, it is most likely that the reader will feel cheated. Make sure that the first word of the headline is capitalized, as should all the other proper nouns in the headline. Do not develop the habit of capitalizing every word, as the uniformity of the headline is then lost.

The most effective headlines have been proven to be those that have logical sentence structures, active voice and strong present tense verb. It is the good verbs that always drive good headlines. Make it a habit of locating the headline of an article flush to the left of the page, unless otherwise mentioned. All headlines should use present tense for immediate past information, past tense for past perfect while future tense is used for coming events. The punctuation format of headlines is basically normal. Periods should be used for abbreviations only and single quotes should be used where double quotes would be used in copy. Make it a point to never split verb pieces in between lines of the headlines or ending lines with prepositions. This makes the headlines look untidy. Keep these pointers in mind, and proceed in producing effective headlines for your articles!

Specialized in: Effective Headlines
URL: http://www.digitallabz.com
Print article      Bookmark this page
Related Articles 
Fiber Cable Clamp for Huawei Projects (Popularity: ): Fiber Cable Clamp for FO 7mm & Power Cable 9.5mm-14mmThis one fiber cable clamp was originally manufactured by Volda according to Huawei application several years ago. The metal part of the clamp is stainless steel grade 304 and the plastic part is manufactured with polypropylene, a durable weather resistant material which can provide long term integrity in extreme environments including mountain tops, deserts and industrial type applications. We also call ...
How the Cranky Mermaid can Help Your Advertising Campaign (Popularity: ): If you need special images for any reason, it is not likely that you will be able to get exactly what you want without help. Whether it is a logo design, portraits, advertising material or any other kind of image, the graphic artists and other specialists at Cranky Mermaid will help to create amazing artworks for you, just as they have done for many of their other customers. There are ...
How you can Benefit from Free Business Advertising Online (Popularity: ): Classified Ads can be described as text information, which is transmitted to viewers in quite smoothly. Typically, an ad will include details of the product or service being sold. Along with these details and contact data of the person who posted the ad will also be available. Most often, classified advertising makes use of images or graphics. However, the company logo / company that placed an ad might feature in ...
Custom Online Printing Solutions are Lucrative for your Business (Popularity: ): Custom online printing companies are rare to find. Most of them use templates and visual gimmicks during printing. Some companies provided extremely convenient online printing solutions for different businesses and personal needs. Printing can involve simple color printing or even full color printing and some companies are very good at what they do. One can explore through their sites about the wide range of online printing services as well as ...
Attract your customers with amazing advertising equipments (Popularity: ): With the latest technology you have to upgrade your advertising tools in order to attract large amount of customers. Radio, television and newspapers are the traditional means of advertisement. You will have to find something which can attract your customers more than other means of advertising. There are many online shops, which provide complete solution for online advertising equipments. Banner stands are one of the traditional means of advertisement. Banner ...

Related Business 
Writing Cover Letters (Popularity: ): Tips and techniques on writing effective cover letters for resumes.
MBA Personal Statement (Popularity: ): Writing a personal statement MBA is easy if you keep in mind some writing tips for effective admissions essay writing. Usually the purpose is to persuade the admissions committee that you are an applicant they should choose. You may want to show that you have the ability and motivation to succeed in your field, or you may want to show the committee that, on the basis of your experience, you ...
Dissertation Writing Help (Popularity: ): For effective dissertation writing, universities and colleges have determined various rules that are often difficult for students to remember or follow. Therefore, Custom Writing Help offers twenty-four hours comprehensive dissertation writing services in very reasonable price.
Content Writing (Popularity: ): Content Writing India, a content writing company, offers content writing services such as Web Content Writing, SEO Content Writing, SEO Copywriting, Technical Writing, Blog Writing,Newsletter Writing,Press Release Writing, Article Rewriting etc.Content writing India is backed by a pool of talented copy writers.
How To Write An Essay (Popularity: ): The site is crammed full of essay writing tips, for writing on any topic, including for writing a scholarship essay and exam essays. There's something here for you, whether you're writing a scholarship essay, school or college assignments or essays for exams.
Exclamation PR (Popularity: ): Press release writing and distribution service. Learn tips on writing a good PR.
Essay Info (Popularity: ): Offers guides to efficient essay writing. Includes essay writing basics, thorough description of different essay types, and writing tips.
Writer Gazette (Popularity: ): Writing resources, tips, techniques, and motivation to help you improve and promote your writing career.
Writers R Us (Popularity: ): Some writing tips and links. Site also publishes writing.
Instant Home Writing Kit (Popularity: ): Writing help toolkit for home, business, and school. Offers writing tips and downloadable templates for personal and business letters, resume and CVs, essays, term papers, and business reports.