Home Add to Favorite Contact Submit  
             29 March, 2024
 

    
Category:  Articles » Internet » Podcasting

 

Is Your Business Ready for Podcasting?

Popularity:
         Views: 1209
2006-08-21 22:50:04     
Article by Philip Nicosia

Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all over the world.

Could podcasts possibly be what your business needs? In order to help you answer that question, it may be helpful to first understand what a podcast can do for your business. The most obvious thing would be promotion. A podcast can serve to promote your business just like advertisements do. This application in itself covers a wide range of possibilities. You can do virtually anything on a podcast to promote your business. Diverting from the usual advertisements, you can use most any content and format to promote your business. One such example would be to offer in-depth information to your customers. They need not be overtly self-promoting but the whole effect would be to make the consumers aware of your business. If you are an educational institution for example, you may give weekly tips to students or to parents. For medical-related business, podcasts may focus on different health issues. In this way, you not only promote your business but you also provide a service to your customers. What better way to advertise your services?

An internal application of podcasting is for training. Podcasts are fast becoming a viable alternative for companies to provide training and information to their employees. Business executives often have a huge amount of work to be done at such a short period of time. With podcasts, they have a more portable way of perusing information. All you need to provide is an MP3 player (a laptop would work just as well) and anyone in your company can have access to training materials and other documents anywhere, anytime.

Of course, as with most any other commercial endeavour, using podcasts for your business will cost you some money. You need people to create podcasts on a regular basis. These people would have to know some of the technical aspects of recording and podcasting. Then you need your talents – people who would actually be recorded for the podcasts. You will have to analyze the cost benefit relationship before deciding to start a podcast for your business.

There are some ways to offset the cost of creating a podcast. If you are making podcasts for your customers, you may opt to charge a small fee for each download. You can also choose to provide a subscription service wherein the listener will receive the podcasts in their emails regularly for a fee. Of course, this might be not be the best option as people prefer not having to pay for podcasts.

Whatever you decide to do, the bottom line is to create podcasts that will serve their purpose. Be it for consumer awareness, added customer service, or employee training, your podcasts should have relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect!

Print article      Bookmark this page
Related Articles 
How to Create a Podcast (Popularity: ): By now you have heard all the buzz about downloading podcasts to your home computer, laptop, or iPod. Many of you have spent countless hours watching such podcasts for entertainment, to collect information, and for work or educational purposes. It is a fairly simple process if you are interested in creating your own podcast,.First off, the internet is a great source for learning how to create a podcast. Many sites ...
How to Choose a Podcast Publishing Platform (Popularity: ): Producing and publishing a podcast require not only recording and uploading audio files to a web server, but also getting a web presence for the podcast. As part of it is also generating a podcast feed for the podcasts.This whole process may seem complicated but really if you go through it personally, it is not as difficult as it sounds. Add to the fact that right now there are a ...
Podcasts - Entertainment Marketing (Popularity: ): The web is being populated by thousands of podcasts. If you want a podcast featuring radio drama you can find one. The same is true for any type of music you want, comedy, poetry and more.Businesses are developing podcasts as a means of marketing their brand or product.A business podcast could be developed based on an interview with the manufacturer of a featured product, or it could be with the ...
How to Choose a Blog Platform for Your Podcast (Popularity: ): I have repeatedly recommend blog software as a podcast publishing platform. A blog is not only easy to use, but also effective in managing a web site. Search engines like blogs too.Once you correctly setup a blog, you will be able to publish your podcast episodes and notes easily without having to worry about generating the podcast RSS feed every time you update.How can you choose the right blog platform ...
Kidcasts: From the Wide to the Wee Screen (Popularity: ): Podcasts, which allow viewers to download video material into their iPods to watch at their own convenience, has always been a secret weapon for harassed parents looking for a way to entertain bored and listless children. Think long road trips, or the typical meltdowns at restaurants, doctor’s clinics, or grocery lines. Bring out the iPod, and suddenly, the kids have something to do leaving Mommy and Daddy to go about ...


Related Business 
Cloud Podcasts (Popularity: ): Cloud Podcasts - Cloud podcasting and video introduces cloud solutions,cloud apps, cloud podcast and many more. Cloud computing apps are new wave in business app development.
Search 4 RSS (Popularity: ): Feeds of all kinds - RSS, RDF, Atom and podcasting events.
RTS Ready Mix: Ready Mix Concrete (Popularity: ): RTS READY MIX provides Earthly benefits with Faster, Stronger, Healthy and Quality Buildings, to participate in building tomorrow's India by being the leading ready-mix concrete and related construction materials and services company. We are renowned manufacturers of Ready Mix Concrete and Concrete Mixer. Building houses have become more easy and fast As we proudly open the concrete ready mixer that gives Quickness, Quality, Quantity and be a sturdy Quoion to ...
Cruising Through Life (Popularity: ): Are you ready for an event like nothing you've ever experienced? Are you ready to learn and grow aboard a luxuious cruise ship where you unpack once and have means and entertainment included? Are you ready to spend 7-Days with like-hearted, like-minded people in an atmosphere where real connection can take place?
Business and Corporate Laws (Popularity: ): If you are not ready to employ the full time lawyer for your business and corporate so RichardAlamia business and corporate law team provides you full support for as many hours per week or month that you need.
Infinite Possibilities Coaching (Popularity: ): Life and business coaching, specializing in small business owners, entreprenuers, sales managers and associations that are ready to move to the next level.
e-Business Gems - Premium Resources (Popularity: ): eBusinessGems offers an array of products and services focused to promote your ebusiness. Choose from a large collection of ready made databases that you can use to build dynamic website content for your business.
Business Financial Mistake (Popularity: ): Unfortunately, people make mistakes and business is not an exeption, we are ready to protect you from financial mistakes in your own business. To make things easy for you in financial world delivering latest news and smart tips is our job, so read it in this category.
Web Site Design Company In Qatar (Popularity: ): Try our professional web design, web hosting, and IT services; they are ready to help your business succeed. Our experienced team is ready to assist all of your needs. Our team have been delivering results of more than 300 web sites since 2001 in Doha, Qatar and our #1 priority is your success; because if you are successful we are successful.
Promotions R Us (Popularity: ): Promotional items ready for your logo or business name imprint.