Home Add to Favorite Contact Submit  
             27 November, 2020
 

    
Category:  Articles » Business » Sales Teleselling

 

The Best Telemarketing Package Has No Guarantee on the Box

Popularity:
         Views: 1487
2008-10-14 08:18:18     
Article by Brian Augustus Parnell

The need for a warm and fuzzy guarantee for everything you purchase has become common place in many of today's product and service markets. This is all fine and dandy if you are buying a car, blender, television or any other physical product. When did businesses and consumers start thinking that everything you purchase automatically comes with a guarantee? In the outsourced sales and telemarketing arena, service providers are approached with this mentality far too often. Let us take a moment and clarify why intangible services such as marketing (Lead Generation, Appointment Setting, and Tele-Sales) simply cannot have a guarantee on the "outside of the box".

When anyone purchases an automobile for example, the recipients are typically awarded a power train warranty or some other form of guarantee that the vehicle will do well by the consumer. Why is that? The reason is because it has been tested, crashed, driven, altered, revised, scrutinized and evaluated from every angle. It may have even taken several years to accomplish that task. Telemarketing is similar in many aspects. You have to formulate an idea, embrace processes, follow proven methodologies, add a little vision, test some approaches, fine tune the messaging and evaluate the results to find out what is working and what is not. Do you think the automobile industry would even put a vehicle on the car lot and slap a guarantee on it without the aforementioned testing? Of course not! What makes you think your outsourced telemarketing partner should have the ability to know the results before testing your products and services appropriately? Why do so many people think they can predict how the person on the other line will react before actually testing it? Even if similar telemarketing has been done for companies comparable to yours there are still so many variables and unknowns that need to be tested for your specific program. What size businesses are most receptive to our sales message? Who is the decision maker? What is the sales cycle for a large or medium business versus a small business? Are we calling in the South or Northeast? What verticals truly need this new product or service? Is there a different value proposition and approach for a CFO compared to a Director of IT in the software industry? What will their objections be? Is the price point reasonable? Did I procure the right database? You now see the point.

What we really need is one of those crystal balls to see exactly what will happen. Telemarketing companies could just pretend to have no shame in telling people whatever they wanted to hear to bring in new business and close more sales for more profit. Wait a minute, many do just that! These are the same companies that turn and burn their clients for a quick buck with no focus on long term partnerships. They are telling people what they want to hear. Fortunately there are some, not many, but some that are very professional with integrity focused on keeping you as a client for the long run. These are professionals who know that honesty is best for client longevity and trust. When a company can accurately level set a prospective client, it can formulate reasonable expectations. The fact is that any type of marketing comes with risk. If there were guarantees on results in marketing, then all businesses would be successful and prosperous. No one knows the outcome for certain. If a company can guarantee you a sales appointment for ever hour of the calling effort and does not deliver, not only will they lose you as a client but they will have damaged the reputation of their company. It is disheartening to see how many people place more value on an arbitrary number or "guaranteed" result over conducting an actual test to determine and learn "the things we magically should have already known." Every healthy, strong and long lasting business relationship requires honesty and trust. Do not fall for any marketing company that makes Guarantees.

Specialized in: B2b Telemarketing Telesales Service - Sales Leads Call Center - Integrated Business Development - B2b Leads - Sales Leads - Business Development - Business Development Programs - Call Center Outsourcing - Call Center Services - Call Centers - Cold Call Companies - Cold Calling - Lead Generation - Lead Generation Services
URL: http://www.grindstone.com
Print article      Bookmark this page
Related Articles 
Cold Calling - 6 Best Selling Tips When Contacting a Customer Cold (Popularity: ): Cold calling can be really the most hated selling technique by some buyers but there is no doubt that it is one of the most effective.Here are some of the best cold calling tips:1. Plan ahead. Before you dial any number, make sure that you have a list of all the people that you will be calling throughout the day, your sales script, copy of rebuttals to address common objections, ...
Why Telemarketers Cannot Call Our Cell Phones (Popularity: ): We would like to think that telemarketers cannot reach us on our cell phones. For one, it could cost us money, and for another, it seems like an even bigger intrusion when they call a phone we have with us at all times. What many have come to realize is that these calls are happening, but it might not be the fault of the telemarketers as much as it is ...
3 Ways to Better Understand Cold Calling Prospects (Popularity: ): Most salespeople who are trained in the old way of making cold calls rarely think about the people they're calling. They're too busy thinking about their product or service. But really, this is backwards. If you're only focusing on what you have to offer, you're not relating to the other person. And this means that that most of your prospects won't find your cold call particularly interesting.When you try to ...
Still Trapped in the Old Numbers Game? (Popularity: ): The other day, I got a call from Brian, who was a first time visitor to my website. He told me during our conversation, "I see other people at work playing the old numbers game. You know, they make as many calls as they can, hoping that a few will turn into sales."And they are making sales. Ari, if the numbers game leads to sales, why should I change? Deep ...
Gold Calling (Popularity: ): For all of us who have sat in front of the phone at 8:00 on a Monday morning with a list of new contacts to call. We know the feeling in the pit of our stomach.A fear of impending rejection. What we also know is that cold calls work.My mathematical formula is 70 connected calls equals 2 interviews. 4 interviews equals one sale. One sale is worth X amount.So cold ...


Related Business 
The Sky Digital Box (Popularity: ): Sky plus HD boxes is a comprehensive HD box from sky UK. In order to benefit from the Sky+ HD box, you will need to subscribe to the Sky HD package. One of the great thing about sky plus HD box is that they are prepared for the future.
Welcome to Solus Telemarketing (Popularity: ): Solus Telemarketing specialises in Appointment Setting, Lead Generation, Market Research, Inbound Telemarketing, Seminar Invitations plus Corporate Sales Training in areas of Cold Calling, Telemarketing, Telesales and Closing Techniques
Offshore Telemarketing (Popularity: ): Offshore telemarketing outsourcing services. We provide B2B appointment setting, mortgage telemarketing, and lead generation. Outsource your telemarketing services and let us take over your cold calling hassles. Many businesses use offshore telemarketing companies to outsource their telemarketing process because of lower costs, and to make better use of their time and energy, focusing on improving their company. Due to the complexity of pricing, legal terms and conditions, clients often ask ...
Rhino Telemarketing Services (Popularity: ): Rhino Telemarketing is a Pay-For-Performance outbound sales lead generation and B2B telemarketing Company. We make business to business telemarketing calls to generate qualified leads, and set solid sales appointments that build quality sales pipelines for our many clients.
Online Custom Box Printing - Cheap Box Printing (Popularity: ): Cheapboxprinting.com offers wide range of unprinted and custom-printed wholesale boxes and packaging, from the most simple and classic to specially designed sizes and shapes. We will collaborate with you to make sure you get the perfect package for your needs, at discounted to fit your budget. Our experienced team is always available to offer advice and assistance in the design of a specific box to suit your product.
Telemarketing Success (Popularity: ): Predictive dialers and predictive dialing management skills, education, and, pricing to maximize your telemarketing success with lead generation, collections, market research, polling, and telemarketing service bureau projects.
Moen Industries (Popularity: ): Manufacturer of bliss box formers and bliss box erectors and tray forming packaging equipment. Information on package designs, machine data sheets and links to packaging-related sites.
Beauty Box Samples, Sample Beauty Boxes, Beauty Samples UK, Beauty Sample Box - Love Me Beauty (Popularity: ): Looking for beauty sample boxes and makeup sample box subscription services in UK? Our monthly beauty sample box subscription service delivers a package of sample products to your door every month.
Mingfeng Packaging (Popularity: ): Manufacturer and exporter of decorative box sets. Includes watch box, jewelry box, wooden box, cosmetic box, and cosmetic cases.
B2b Telemarketing Services Specialists In UK (Popularity: ): Amvoc experts in telemarketing and telesales business with so many diverse and interesting projects by placing your business face-to-face in front of new clients. Amvoc have more than 100 years of combined telemarketing experience at management level.