Home Add to Favorite Contact Submit  
             28 March, 2024
 

    
Category:  Articles » Internet » Internet Marketing

 

Stand and Deliver - Make That Over-Deliver

Popularity:
         Views: 1572
2008-07-12 08:54:01     
Article by Stan Pontiere

Unlike Brick and Mortar businesses, where you can meet your customer face to face, you only have two basic options when it comes to internet marketing-your website and your newsletter. No, I am not forgetting about social networking, Youtube and the others. I am talking about your primary point of contact with your customers.

It is far easier in the Brick and Mortar world to build trust. On the net, it is far more difficult but, if you don't work on building trust with your customers, your online business will fail. So, the question is how do you go about building trust with someone that you will probably never meet in person.

First thing that you must do is create a killer page. Put your picture on your site. Put your name, address, email address and a contact phone number on your contact page. You should also put a contact form on your contact page. This information should also appear in every newsletter that you put out and make sure that your readers understand that you truly want to hear from them. This way you are not just a faceless entity.

On your website, you should also put a bio page (About Me) giving your reader a glimpse into your personality, your background and what you intend to do with your website and newsletter. Again, this is a trust building issue and the more the reader knows about you, the more they are likely trust and respect you.

Make sure that your website is more than just a sales page. Your website and newsletter should always have solid fresh content on your niche. If you provide your readers with expert content, they are far more likely to trust you.

When it comes to the products you promote, make sure that they are products that you have either used yourself or at least have a copy of so that you can honestly represent that the product really does what it claims and that you can attest to that from first hand experience. I have several websites (they are all areas of personal interest) and every product I promote I have either used or have a copy of the product. A customer is far more likely to buy from you if they know that you are personally involved with the product. When you can tell the customer that you own the product and give them the personal results that you have had with the product.

Avoid Hype. The shortest way to lose a reader's trust is to over-hype a product. If anything, a little understatement will go that extra mile in product promotion. Anyone who has been on the net for any period of time immediately sees hype for what it is and will quickly kill the trust that you are trying to build with your customer.

Another thing that I now like to do with my websites is to produce a Youtube video of myself talking about some of the content on my website and then embed the video on the website. As they can't see you in person, at least they get to see you on the video. It gives them just one more reason to trust you and your expertise.

In closing, the main point with your website and newsletter is to use them to create mutual respect and trust between you and your readers. Give them the respect that they deserve and you will gain their respect.

Stan Pontiere has been an online marketer since 1997. At first part-time and then full-time since 2004. For further information on Marketing on a Shoestring please visit:

http://www.marketingonashoestring.web44.net or my blog at: http://www.internetbizops.myccblog.com Please feel free to reprint this article as long as the article and resource information are left in tact.

Specialized in: Marketing On A Shoestring - Internet Marketing - Business Opportunities
URL: http://www.marketingonashoestring.web44.net
Print article      Bookmark this page
Related Articles 
How to choose Digital marketing to match your Business needs (Popularity: ): As a leading digital marketing agency in Mumbai and from the experience we possess, we can confidently say that digital marketing is capable of delivering brilliant results. These can be effectively applied to meet the desired results, irrespective of the business size and the final achievable goal. However, the methods of using digital marketing and the type of digital marketing that are used will play a huge role in its ...
What is the importance of web directory. (Popularity: ): Web directories essentially serve as a catalog of links sorted by relevant topics. In the earlier days, when search engines weren’t as popular, directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over and serve as the main medium that connects users with what they’re looking for.So why should you even consider submitting your site to the directories, especially ...
Five Reasons to Choose Inbound Marketing for Your Business (Popularity: ): Inbound marketing is defined as the process of creating and subsequently sharing content that appeals to your consumers, in an effort to engage them and keep them visiting your website for more. This kind of marketing is an innovative way to draw in potential users and convert them into customers. This style of marketing drives traffic to your website and leads to a boost in sales. Here are give reasons ...
Learn How to Convert M4V Format Mac with the best Method (Popularity: ): Since Apple products appeared in our life, we are familiar with m4v format. m4v is a representative of high-definition video which is the high-definition format of mp4. This video format is created by Apple company which is widely used for iPod, iPhone, PlayStation Portable and so on. It has smaller size and higher definition. I guess that's the reason why it is widely used. Compared with .avi videos, it has ...
The Best Way to Promote a Business is by Posting Classified Ads Online (Popularity: ): Are you looking for the best way to business promotion? Are you really interested in buying or selling the goods or services in the effective way? Try out posting online classified Ads! In the present world of computers and internet, we all want to expand our businesses to grow exponentially. Whether your business is progressing on a small or large scale, the optimum way of utilizing classified ads online may ...


Related Business 
Online Photobooks & Albums (Popularity: ): In late 2009, Peter Thomas, CEO, had an ambition to create the best quality photobooks for the lowest price, making these affordable for all to enjoy. Over the next 12 months, Peter worked night and day researching, testing and putting together a plan to print, produce and deliver the best photobooks available on the market. Our fresh, dynamic and flexible culture enables us to stand above the rest and produce ...
Corp Scan Biz - Project Report Maker (Popularity: ): Here Templates are found to make project reports by self - Pre-Feasibility Report, DPR - Detail Project Report and TEFR - Techno-Economic Feasibility Report. You pay only at the time of downloading the report prepared by yourself. We believe in promising what we deliver and deliver more than we promise. The value added components in our deliverables are comparable to the best in the industry.
Luton Dental Centre (Popularity: ): At Luton Dental Centre, we aim to meet our patient’s expectations and deliver exceptional patient care which puts the patients at the heart of everything we do. We aim to deliver this approach in all aspects of our service to you. As a result, we provide a no. of highly qualified dentists and staff members who aim to deliver the very best quality in patient care to you.
Courier Services UK (Popularity: ): Courier services can vary greatly in terms of the service they provide, and how they provide it. Most operate by receiving calls to schedule a pickup and receive delivery information. They will then deliver the package on an agreed upon timeframe, and provide confirmation of delivery if needed. In large cities, courier services UK often make use of delivery bikes or motorcycles to deliver smaller packages and offer faster service ...
Logo Branding Web (Popularity: ): Logo Branding Web, a leading design firm which specializes in logo design, print design, graphic design and website design services. With experience of more than ten years, we can build your strong brand identity in very affordable price. We are branding and web experts who can deliver your business message with precision and elegance. We consider each project as an individual challenge and deliver only the best to make you ...
Gods Love We Deliver (Popularity: ): God's Love We Deliver of New York City prepares and delivers fresh, nutritious, high-quality meals to people living with HIV/AIDS who are unable to provide or prepare meals for themselves in addition to nutrition education and counseling services.
Connell Curtis Group – Online Business Consulting (Popularity: ): You know that the best strategy in the world is worth little if it’s not implemented successfully. And you know that the key to successful implementation is to have the strategy built and “owned” by the leaders you’re counting on to deliver. But experience has taught you how time-consuming and frustrating it can be to get a team of strong-willed executives to agree and then deliver on a plan.
Cirignani Heller & Harman, LLP (Popularity: ): We offer clients throughout Illinois the services of experienced trial attorneys, negotiators, investigators and board-certified physicians who are also attorneys. We are here to stand up for your rights and deliver the best possible pathway to solutions that can significantly improve your outcome.
Sweet Joseph Flowers (Popularity: ): Sweet Joseph is a contemporary London Florist. We deliver fresh flower bouquets, luxury gifts and gourmet food hampers. We deliver to all London postcodes. Call, visit us in store or order online for same day delivery to London.
Stellar Furnitures: Home and Office Furniture (Popularity: ): Excellence’ is something which is desired by everyone in everything and thus, in 1988 we started as a small scale manufacturing unit of Furniture with the aim to deliver it. In every single piece of furniture that we manufacture and sell, we aim to deliver the finest quality, scientifically apt design and the best pre & post sales services.