Home Add to Favorite Contact Submit  
             29 March, 2024
 

    
Category:  Articles » Business » Sales

 

4 Strategies For Seasonal Selling - Planning For Retail Cycles

Popularity:
         Views: 1794
2006-08-02 21:42:07     
Article by Chris Malta & Robin Cowie

Every product has a natural life cycle and a season where it sells best: some early buyers come at the beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and trickle down to a few last-minute shoppers.

As an online seller, it’s critical you prepare for the natural retail cycles throughout the year. With some simple strategies, you can make the most of the opportunities presented by the changing seasons:

1.Keep the Flow Going
The way to maintain sales volume is to be ready for the next selling season. Phase in your new seasonal items for early shoppers while your other product line sales are winding down. You can keep the momentum going in your store and your income if you plan accordingly.

2.Make Advance Preparations
Don’t wait until the holiday is upon you to get your products lined up and ready to go. You should begin pushing your promotions two to three months ahead of time Says Suttora, “The advantage to having your products ready several months before a holiday season is you capture the early bird buyers…You’d be amazed how many people shop months in advance of a holiday.”

Another benefit of early marketing is it provides lead time for the search engines to pick up the pages for your holiday specials. Include the season or holiday name in your titles, because people are searching for those terms.

3.Use What You’ve Got
You don’t necessarily have to change your entire product line every season. Evaluate your current product line and see what can be promoted as a seasonal item. Use your imagination—create unique gift baskets and kits. Shoppers are pressed for time and are looking for solutions, so put together product bundles to solve their holiday needs.

4.Adjust Your Website
Your web store should reflect the season—feature items that work well for the approaching holiday. Put a seasonal spin on your ads and listings. “Your sales don’t have to drop,” advises Suttora. “Evaluate what you’re selling and how you want to position it—freshen up the look of your site. You’ve got a whole new group of buyers coming in [with each new season], so you want to be ready for them.”

Print article      Bookmark this page
Related Articles 
The first step altogether forms of twine replacement are removing the broken twine (Popularity: ): Any range of things will cause your machine to act out of flip, or rather, in some cases, to stop acting altogether. In several instances, though, the fiend behind all this madness is just a foul, broken, frayed, or frazzled electric cord. As a result of an influence twine is virtually the bridge between power and gear, if the twine is compromised; the tool can't receive the ability it needs ...
How To Get Reliable Information On Properties In Bangalore For Sale (Popularity: ): Development of an area not only brings comfort to the residents of that area but also brings some unwanted hazards also. These are called as hazards of development. Bangalore, the flourished city in India, is well known not only to the Indians but also it’s a place of choice to the persons live outside India.Everybody wants to reside in a well developed city. Bangalore being the place of attraction, in ...
What You Can Expect From a Reliable Duct Work Parts Provider (Popularity: ): Whether it’s for dust collection, air pollution or any other mechanical installations, duct work is integral for efficient operations. Owing to their huge demands, various industry manufacturers have come up with new ideas and duct products with added features. Hence, it is obvious that you, as a consumer may get confused as which one would be best to suit your needs. Read on the following tips to find out what ...
Want More Profits: Go for a Cool Deli Case (Popularity: ): These are the times of luxury, increasingly high living standards and media exposure. Customer is aware of market trends, health related issues and rights. When spending money everyone wants its worth. The quality scores over quantity and also what looks good holds good for the customer. So the shopkeepers, store owners need to constantly upgrade. And when the talk is about perishable food items storage, hygiene, presentation all count for ...
What are PET or PETE Plastic Bottles and their common uses (Popularity: ): P.E.T. or P.E.T.E bottles are frequently used for plastic carbonated beverage and water bottles. PET is an acronym for polyethylene terephthalate,Recycled PET Shopping Tote, a plastic resin and a type of polyester. Manufacturers use PET plastic to package products because of its strength, thermo-stability and transparency. Customers choose PET because it is inexpensive, RPET Bags, lightweight, resealable, shatter-resistant and recyclable. PET bottles are labeled with a resin identification code #1 ...


Related Business 
Retail Spectrum Cloud Solutions (Popularity: ): Retail-spectrum.com is the Top Retail Software Solution Providers in India, Offering Retail Softwares like, Retail Managemnet Ianagemnet Information System, Pos Software, Supply Chain Management Software and many such Retail Software and its Solutions. With seamless integration of various retail specific solutions; Spectrum provides 360 degree retail feedback for shortened mind-to-market cycles.
Power Retailing (Popularity: ): Offering useful information on retail planning, marketing methods, and strategies for business expansion.
BSA Hercules: Cycles In India (Popularity: ): BSA Hercules one of the leading bicycle manufacturers in India produces wide range of cycling products & accessories, ladies cycles, Cycle for girls, cycles for boys, gents bicycles, kids cycles. TI Cycles has the capacity to manufacture 5.4 million cycles a year at 3 plants across India - Chennai in the South, Nasik in the West and Noida in the North. This is supported by 4 zonal offices and 5 ...
Power Retailing (Popularity: ): Offering useful information on retail planning, marketing methods, and strategies for business expansion and liquidation.
Retail Smart Guys (Popularity: ): Retail Smart Guys provides the finest in open to buy planning for specialty retail stores. With many years of experience, combined with the best planning software in the business, Retail Smart Guys helps retail stores find cash in their businesses.
What If Pptions (WIFO) (Popularity: ): Whatifoptions.com provides financial strategies. There are actually more strategies aside from the stock trading strategy. Risk quotient could well serve an investor as well. What-if Options (WIFO) is a web portal for testing financial strategies. A special focus is given to those strategies that involve buying and selling options.
Charting Your Futures (Popularity: ): Brokerage offering full service and managed accounts. Free daily charts and seasonal cycles.
Moore Research Center, Inc. (Popularity: ): Offers delayed quotes, historical trading strategies, historical spread strategies, seasonal pattern charts, option volatility charts, and correlation studies.
What If Options - Options Strategy (Popularity: ): What-if Options is a web portal for testing financial strategies. A special focus is given to strategies that involve buying and selling options. With WIFO tools it’s possible to model and test direction-neutral strategies that are based on risk management rather than prediction of the future.
Brodgar (Popularity: ): Program package used for estimating common trends, seasonal components and cycles in short, non-stationary multivariate time series. Based on dynamic factor analysis.