Home Add to Favorite Contact Submit  
             23 June, 2021
 

    
Category:  Articles » Internet » Email Marketing

 

Email and Online Marketing Copywriting Secrets

Popularity:
         Views: 1121
2006-07-29 22:17:33     
Article by Mike Pavlish

My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions.

Here’s what we’ve found works best. Use these tips properly and your results will skyrocket.

1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.

2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can’t be, don’t send an email until you have something beneficial to say.

3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial “what’s in it for me?” test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and “corporate”.

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.

8. Include “Email this to a friend” service in all your communications for pass along and viral marketing.

9. Tell your recipients to “white list” your email address so your future emails don’t end up in the “spam” filter.

10. Remail non-opens again one week later. This works great if your email service can pinpoint this information.

11. Copywriting of your emails and online marketing is your #1 key to much higher leads, sales and profits. So don’t entrust it to anyone other than an experienced successful copywriter and the best one you can afford. This is not the time to be penny-wise and pound-foolish.

There are many other email and online copywriting topics that are too variable to give you hard and fast answers to. They need to be studied first by a professional based on your specific business. These include text vs. html and best days to email.

Print article      Bookmark this page
Related Articles 
Are Your Subscribers Receiving Your Newsletter? (Popularity: ): In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you."The attachment was from my mailing list program. It was informing my dear subscriber that since her mail kept bouncing, "I`m not going to try again; this message has been in the queue too long."1. The ProblemWhy ...
List Building - How To Build A Massive Opt-in List Using Article Marketing (Popularity: ): People think that building a list in article marketing is a little difficult. But if you have the proper tools and strategy, getting that list is easy. If you are a new guy in the realm of article marketing, then you should learn the basics first. You have to first know the proper ways of writing articles and learn how to get people reading your articles by submitting them to ...
Three Cautions When Using Email To Sell (Popularity: ): You have used days and weeks compiling a list of electronic mail addresses, and now is the time to turn them into profits. You have done some preliminary advertising, and created pages to bring additional users to your list, and now you wish to start the actual process of retailing. Such thoughts are fine, but remember that it is very easy to alienate your potential clients. Consider this some friendly ...
Email Marketing 102 (Popularity: ): The key to success in online marketing is getting total strangers to know, like, and trust you.One of the very best ways to accomplish that is to distribute a free newsletter. Most newbies think that doing so is difficult, so they put off starting a newsletter and that's a huge mistake. It's much easier to do than you might think. For content, all you have to do is just share ...
Email Marketing - Your Secret Weapon For MLM Success! (Popularity: ): Did you know that e-mail marketing is one of the most powerful tools at your disposal when it comes to profiting from any MLM program? Its easier to get started than you think, and will allow you to place the majority of your sales and network-building efforts on autopilot.E-mail marketing allows you to:├╝ Educate potential customers about your products├╝ Educate potential downline members about the MLM opportunity, commission structure and ...


Related Business 
Email Marketing Services (Popularity: ): Email marketing software for targeted, online, direct, mass & bulk email marketing services including email newsletters, email marketing templates in the UK. Part of the dotDigital Group plc, full service internet marketing company offering web design agency services, ecommerce solutions, seo agency London services, email marketing and internet marketing consultants.
Email Marketing Services (Popularity: ): We provide permission based Opt in Email Marketing services. Email Marketing solutions in one of the key component in business. Get your email marketing software from one of the leading email marketing companies. Targeted opt in bulk email marketing is the most accurate and powerful online marketing method on the Internet and also its very safe method to get accurate leads for any business.
Future Now Inc. (Popularity: ): Conversion rate marketing firm that specializes in increasing website conversion and email marketing response rates through the application of persuasive architecture and online copywriting expertise.
Online Marketing Service In Australia (Popularity: ): Umdirect is the leading Online Marketing Company in Australia offering Huge database of Email mailing list, Consumer mailing list, Direct email marketing, Permission Based Email Marketing, Online Marketing in Australia.
Powerful Copywriting That Sells (Popularity: ): Transform all your ads, sales letters, brochures and web marketing pieces into strong marketing communications prospects can't resist. We offer you a full range of print and online copywriting for entrepreneurs and small business owners.
Email Marketing Service (Popularity: ): Makes powerful email marketing BrotherMailer and easy - if you are Completely new to email marketing or if you are a seasoned pro. BrotherMailer's email marketing platform and Its Employees Will help manage all Aspects of your email marketing campaign.
Bold Endeavours (Popularity: ): Services include email marketing, copywriting, search engine submissions, and marketing strategy consultation.
Email Marketing Resources,Email Forward Service,Bulk Email Marketing Services,Email Address List,Email Marketing Campaigns,Email List Builder,Permission Email Marketing,Email Marketing Reports (Popularity: ): Bench Mark Email offering services like HTML Email Design Software,Email Forward Service,Email Address List,Email Marketing Campaigns,Email List Builder, Permission Email Marketing,Email Marketing Reports.
Best Email Marketing Services (Popularity: ): Ipanmedia is counted a leading email marketing company due to its best email marketing services. We offer the free email marketing packages to trails. At ipanmedia, we have comprehensive and innovative range of Email marketing, campaign management, delivery and email tracking services, which ensure the best results.
Email Marketing Software, SMS Marketing, Data Management & Emarketing Solutions (Popularity: ): Mailout email marketing software is a global leader in online emarketing services. Sophisticated yet easy to use email & sms marketing tool allowing you to create, send and manage professional HTML email, forms & SMS marketing campaigns. Mailout also provides extensive reporting & analytics on email & SMS campaigns.