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2007-09-30 13:19:10
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Article by Leesa Barnes |
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Podcasters are often surprised when they check their podcast statistics to see that the majority of their audience fall outside his or her geographical area. Because podcasts attract people based on their interests and hobbies, it's no surprise that podcasts help erase boundaries.
Here are some tips to help you to be more aware of your global audience:
If you mention a landmark, explain what it is. It's not enough to say, "I couldn't see the CN Tower on my way downtown due to the smog," without adding, "The CN Tower is considered the world's tallest free standing structure that's in the heart of financial district in downtown Toronto. On a clear sunny day, you can see it from about 100 kilometres north of the city where I live."
If you say an acronym, explain what it means. Unless you're speaking to your industry peers, avoid jargons and acronyms. If you do use them, explain them. Once, I used the acronym NBA in a podcast interview. I then explained that the NBA stands for the National Basketball Association and they're a professional league in North America. I distinctly remembered that because I'm reaching out to an international audience, I understood that not everyone would be familiar with what NBA means.
Release your podcast the same time each week and ignore time of day. Since you're releasing a podcast that will be listened to by a global audience, you will never be able to satisfy the different timezones that your listeners live in. Some will be fast asleep when you release your newest episode. Instead, aim to release your podcast on the same day each week, rather than killing yourself to get it out at a particular time each day every week.
Leesa Barnes teaches insider tips on how to use podcasts to open doors, generate leads and make more-money. Leesa has helped hundreds of businesses worldwide make money podcasting using her simple seven step process. If you want to learn how to generate an income using a podcast, visit http://www.leesabarnesbooktour.com to download 2 free chapters of Leesa's book, Podcasting for Profit.
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Podcast Relevant
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http://www.leesabarnesbooktour.com
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