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             22 January, 2021

Category:  Articles » Business » Branding


Common Mistakes in Medical Logos

         Views: 2109
2007-07-21 13:22:17     
Article by Macnair Wilkins

Unassuming, formal and immaculate-looking, medical logos are often the focus of attention in most gatherings and symposiums where authority and credibility is important. Not to mention its impact on patients and clients as well as consumers of their products, medical and health care companies often needs that boost to stand out among the crowd.

But believe it or not, the boost that they need for their medical logo is already in there. It might just very well be the execution and exposure of the design that lacks brilliance. Here are the most common mistakes in the use of the medical logo that should be known by every medical or health care establishment.

Mistake Number 1: Too Gaudy
In an effort to be different from the next clinic or product, it is very easy to over design your medical logo. This is especially common in cases where you have designed it yourself. A medical logo design with too much elements going-on has a much higher chance of being forgotten by a passer-by. This is because their attention spans are not focused on the single message you have to convey. Try to Remove one or two excessive elements from your design.

Mistake Number 2: Looks Insincere
A medical logo design should essentially have a sincere and genuine character, one that instantly registers to onlookers. If your medical logo looks insincere, there is probably a good chance that your potential customers would sense this, hence resulting to the fact that they won't be potential customers anymore. Get another person's opinion on your logo to ascertain and consequently remedy this.

Mistake Number 3: Poor Exposure
This means the wrong or misuse of your medical logo. It also includes the unfamiliarity of the potential areas where your medical logo could be seen. Depending on your company's business nature, there are a lot of ways where your logo could be seen, not just on your products or clinic door. Try to incorporate it into a lot of items like complimentary goods, stationery or even gift items.

Mistake Number 4: Constant Redesigning
Being too obsessed about how our medical logo looks is not too great either. Constant change on its form and symbols will result to an incoherent idea of your brand identity to your patients. Get your logo design created once and aside from special and pressing circumstances, forget about its improvement. the trick is t getting it right the first time. Max out the lifespan of your logo.

Mistake Number 5: No Value Behind It
If you're griping too much about the lack of inefficiency of your medical logo design, maybe you should think more about what it promises: the services and products of your establishment. A great logo design's merit and value is based on how excellent your practice performs. Your effort and service will be the value that your logo design will ultimately represent.

Knowing these usual mistakes, you can now use the full potential of your medical logo to draw people into your practice or business.

More information on how medical logos are made.

Specialized in: Logodesign Corporate - Identity Logos - Graphic Designs
URL: http://www.logodesignguru.com
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