Home Add to Favorite Contact Submit  
             27 June, 2022

Category:  Articles » Business » Marketing


Marketers Beware, Brand Singletons Lonely and Pathetic At Your Peril

         Views: 1728
2007-06-03 11:12:00     
Article by Emma Conroy

The days of the pathetic singleton, sitting all alone at home moping over his or her lonely existence are over. Singles are more racially diverse, younger and enjoy a youthful outlook on life. They share a love of media and socializing and a wide number of activities from shopping to blogging.

U.S. singletons find themselves as the majority group. They are increasingly going solo, but it's not because they've been dumped; far from it, for them, solo life is a fantastic alternative to the ball and chain or eventual divorce. And this group is a force to be reckoned with or a market waiting to be captured, depending on how you look at it.

Marketers would be wise to sit up and take notice of this ever expanding market. However, they'll need to beware, this group isn't interested in tired old marketing ideas that depict an old fashioned ideal of how life should be. Instead, they're tantalised by marketing strategies which realistically depict the unmarried lifestyle, as happy, carefree and a positive choice.

Several trends have converged to create this 'solo' phenomenon and make singles the majority group. Adults are marrying later, or not at all, divorce rates remain high, and increasing numbers of adults live together without exchanging marriage vows.

The most significant unmarried sub-group has children, 89.6 million singles head over half of America's households. Single parents are a significant sector who require specific marketing. They enjoy shopping and sharing their children's entertainment and devote a lot of time to providing materially and emotionally for their kids.

What's evident is that marketers can no longer afford to have a disparaging view of singletons. A diverse group, ethnically, financially and in terms of age and gender, this group deserves real thought when marketing strategies are developed. Cliché's simply will not do as we see the emergence of the new nuclear family.

Specialized in: Market Research - Market Research Reports - Industry Analysis - Business Research - Business Market Research - Market Intelligence - Business Intelligence - Report Buyer - Report-buyer
URL: http://www.reportbuyer.com
Print article      Bookmark this page
Related Articles 
The Most Convenient Cleaner for Outdoor Needs (Popularity: ): Compared to indoor cleaning, outdoor cleaning is a whole different game. As much as we wish that we could just use our indoor brooms to clean our yards, outdoor cleaning doesn’t work that way. It’s more rugged and needs to be handled differently.Enter hand held vacuums. They’re good indoors, they’re good outdoors, and in some cases, you can turn them into a blower. What’s not to like?Outdoor uses for hand ...
Modular industries furnishing companies in Verona can be of great help (Popularity: ): With increased ideas, concepts and facilities, the need for technology in our everyday lives is now great. This need increases tenfold in the workplace, where the execution of ideas with speed and precision is very important. For all these functions to be undertaken smoothly, we have become heavily dependent on technology, further increasing the need for gadgets like desktops, laptops, printers, monitors, fax machines etc. to be available always at ...
Biomass Briquetting Machine in India is now available online (Popularity: ): Now-a-days some companies are coming up with efficient and environment friendly Biomass Briquetting Machine with an aim to preserve our nature. Biomass Briquetting Machine India has a vision to provide effective solutions for increasing demand for conventional fuels. This Briquetting Machine is being widely used in the agricultural sector and has proved to be helpful in preserving the nature.Briquetting Machine is mostly employed to convert waste gathered from agriculture, forestry ...
To Print Cartoon Images on PP Woven Bags Is Amazing (Popularity: ): PP woven bags are kind of reusable shopping bags which are surely the best buy today. Their popularity does not exist without reasons. Since they are reusable, they help save you cash and the most importantly, save the environment by keeping plastic waste away from the landfills. PP woven bags are sturdy. Therefore, they are capable of lasting for many months and even years. Usually things that last long and ...
Concrete silica fume and people’s living environment (Popularity: ): The living environment is a concept put forth in the late 20th century. It marks that the human attitudes towards nature has shifted fundamentally. The core of the living environment is human. Living environment is to meet the need for human habitation. Living environment is closely related to building materials. The progress of construction materials improves the living environment of mankind and its performance affects the quality of living environment. ...

Related Business 
Pathetic Personals (Popularity: ): Collection of pathetic personal ads with additional commentary.
Burst Creative Group (Popularity: ): Our team is made up of young, dynamic professionals with the skills to match our passion and vision. We are brand strategists, artists, designers, copy writers, marketers and project managers who work collaboratively to guide and oversee every phase of your brand’s development and the design work that follows it.
Brand Promoter (Popularity: ): Brand Promoters advertising makes the connection between product and consumer. Every day throughout North India smart marketers like you have the opportunity to bring outdoor advertising campaigns to your consumers in a powerful, direct and effective way. Brand Promoters advertising makes this connection possible as the most diversified Out-of-Home media provider in the North India.
The Nunes Company (Popularity: ): Marketers of Foxy brand vegetables, including lettuce, celery, carrots, broccoli, and asparagus.
Ban Labs Ltd. (Popularity: ): Manufacturers and marketers of Ayurvedic and herbal products. Company history, brand portfolio, and contact information.
Grieco Research Group (Popularity: ): Qualitative research and consulting firm specializing in focus groups; serving brand marketers, ad agencies, and marketing research suppliers.
House Of Designers (Popularity: ): The home to an exclusive group of talented Graphic Designer, Web designers, Website developers and Online Marketers, working together under one roof to produce breathtaking graphic art and the latest in web development technology. We pride ourselves on our extensive selection of talented Designers and Marketers, only picking skilled professional graphic designers, web developers and online marketers in the industry.
Doula Kathy 4 Hearts (Popularity: ): Kathy O'Brien is a labor and postpartum Doula serving families of singletons, twins and triplets. Working to replace parenting anxiety with confidence.
LCH (Popularity: ): Mindless ramblings of a probably pathetic soul and mixed up horn player.
Pathetic Motorways (Popularity: ): Covers current, former, and unbuilt facilities which are in some way substandard or unusual.