Home Add to Favorite Contact Submit  
             26 November, 2020
 

    
Category:  Articles » Writing & Speaking » Copywriting

 

Web Copywriting - What's Different About Writing Copy For The Web?

Popularity:
         Views: 1750
2007-05-20 09:49:48     
Article by Angela Booth

Essentially, copywriting is the art of salesmanship. A client hires you to sell something for him in print, on radio/ TV or on the Web.

One of the challenges of Web copywriting is that often the client is blinkered when it comes to looking at his own product. We called it "kennel blindness" in the days when I was involved in showing and breeding dogs. Breeders were blind to the faults of their own animals. Web copywriting clients are often blind when it comes to keywords... and so are copywriters.

As a Web copywriter, you need to take keywords into consideration, and that's the primary difference when you're writing for the Web. You must know what keywords Web surfers are using when they search for your client's products.

Keyword Research Is Essential When You Write For The Web

If you're new to Web writing, you need to become familiar with keywords. The keywords for a product or a service are those which people type into a Web search engine to find the product or service.

You can't get creative when it comes to keywords. You have to know which keywords are actually being used, and your client is often not helpful. In fact, your client may stridently insist on his own keywords. It takes some tact to point out that the keywords he prefers are never used by his customers, so he has zero chance of getting traffic from them.

So before you accept a Web copywriting gig, ask the client whether he's done some research on keywords people are using. If the answer's "No", factor your research into the fee you quote him. Even if he has done the research however, you'll still want to make sure that the keywords are effective.

Keywords Are Often Non-Intuitive

The keywords YOU would use for a product or service are often wrong. This is a humbling realization. Here's an example from my own experience. I managed to develop one of my own sites - and the site was successful enough in its way - without tapping into a primary market. This happened because I "knew" my customers, and the keywords they used. I was wrong, wrong, wrong, and missed out on a lot of traffic as a result because I used the wrong keywords.

Don't let it happen to you - check out the keywords you're using.

In conclusion, when you're copywriting for the Web, keywords are essential, as is keyword research. Once you get the knack of keywords, you'll find the research is fun, and your clients will thank you for all the traffic their sites get.

Specialized in: Web Copywriting - Different
URL: http://www.fabwebwriter.com
Print article      Bookmark this page
Related Articles 
Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money (Popularity: ): Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.”This description has a lot that could help advertisers produce more profitable ads. It is unfortunate, but much of the ad copy written by many ...
The Top Ten Tips for Effective Sales Letter Writing (Popularity: ): The global marketplace is fast becoming a real marketplace: it is growing noisier and even more crowded, with vendors all racing to sell their wares to the nearest customer, and with marketing techniques that can be clever, if not downright ridiculous. Indeed, marketing campaigns are becoming more and more hard sell, annoying customers rather than attracting them.Despite the good efforts of advertising companies, customers are now inundated with information and ...
How To Get Your Customers To Take Action Now (Popularity: ): Once you've written your ad or sales letter, you've got a killer headline, a strong guarantee, you've gained your reader's trust and respect with evidence and testimonials, and you've got them excited and wanting to respond, then there's one critical thing left to do... Get them to take action NOW, and order your product or service!The biggest difference between a weak sales letter and a really strong one is a ...
Direct Response Sales Copy and Design Tricks Exposed! (Popularity: ): Every word on your websites sales page should communicate a clear message. Before sitting down to write the sales copy, make sure you are clear about the product or service you are offering, the price, bonuses, time limits, features and benefits. However, this is only half the battle! You need to spend as much time, if not more time on the design. In this article, I will give you the ...
Business Writing - 4 Highly Effective Business Written Communication Tips (Popularity: ): An exceptional business writing skill is very important in any type of business. Clients frequently base the company's credibility on the quality of their business communications. These people tend to have negative view of businesses that disseminate written materials with errors or businesses that use vague phrases and misspell names.You can avoid these from happening by simply getting better at writing business documents. Here's what you need to do:1. Use ...


Related Business 
Content Writing (Popularity: ): Content Writing India, a content writing company, offers content writing services such as Web Content Writing, SEO Content Writing, SEO Copywriting, Technical Writing, Blog Writing,Newsletter Writing,Press Release Writing, Article Rewriting etc.Content writing India is backed by a pool of talented copy writers.
Web Content Writer (Popularity: ): Seo copywriting, website content writing and seo copywriting services by team of content writers and copywriters. Expert online copywriting provider for web content in usa, uk and rest of the world.
Clear Copy Solutions (Popularity: ): Copywriting and editing services for small to medium-sized busineses. Web/SEO copy, brochures, newsletters, press releases, manuals, and more.
Website Copywriting Services (Popularity: ): GoodWritingFast offers the best in website copywriting services. Mary Ellen Biery, an award-winning journalist, has experience with a variety of freelance copywriting services including a web content writing service. She can assist with any charlotte copywriting services issue you may have.
Anne Pepper (Popularity: ): Creative copywriting for the Web, CD-ROM and print, with workshops and talks on writing for the Web.
Visit Big Star Copywriting For SEO Copywriting (Popularity: ): UK Copywriter - Big Star Copywriting is an award winning copywriting agency and is one of the UK's leading copywriting agencies; offering a broad range of copywriting services including web copywriting, seo copywriting and copywriter training courses.
Futuristic Web Design (Popularity: ): Information on Website Design. web designing tips, Complete solutions for website design and redesign issues, custom web development, Web Application, Ecommerce, Rich Internet Apps, copy-writing.
SEO Content Writer (Popularity: ): SEO Content Writers - A Professional content writing company provides content writing services specialized in web content writing, article writing, blog writing, Press Release writing and SEO copywriting.
TwoWriters.Net (Popularity: ): Information on writing services: magazine content, web writing, reprints and copywriting. Includes a newbie writer FAQ.
Written Communication (Popularity: ): Offers web content writing, online advertising copywriting and press release writing services exclusively to small and home-based businesses.