The Sales Letter Is Mightier Than The Sword - The Psychology Of Sales Copy

You've got a fantastic new product that you just know everyone needs. You've spent thousands on a beautiful website to promote your great new product. You're marketing in all the right channels, with thousands of affiliates promoting your product.

But you haven't made a single sale.

You don't understand it; this is something that should be selling out, not collecting dust. You were just positive that people would be chomping at the bit to get their hands on this, but you haven't had even a nibble.

You're asking yourself, "Where did I go wrong?"

Chin up, my friend, the problem may well not lie in your product or marketing methods, but in your sales letter.

There is a certain psychology to writing an effective sales letter. While your sales copy should be informative, yes, it's primary goal should be to gently manipulate potential customers into believing they cannot live without your product. It's sole purpose is to produce impulse driven sales.

When marketing any product, it is imperative that you focus on the psychological aspect of your target audience. For example: if your target customer is a housewife, you should first and foremost let her know how your product is kid-safe and family-friendly. Then, make her believe that by purchasing your product, her housework load will be lighter, or that she will look and feel more attractive.

A weekend fisherman does not care about the technology you have used to make your new fishing pole lighter and more aerodynamic, he wants to be told that by purchasing your pole he's going to catch more and bigger fish than his buddies.

Always be mindful of your audience. A good sales letter should seduce your target customers into believing that the only way to achieve satisfaction is through the purchase of your product or service.

The subtle psychological makeup of your sales letter can mean the difference between success and failure for your company. If you're not seeing the results you think you should be, maybe it's time for a change.