Home Add to Favorite Contact Submit  
             26 October, 2021

Category:  Articles » Writing & Speaking » Copywriting


The Top Ten Tips for Effective Sales Letter Writing

         Views: 1512
2007-03-14 08:57:56     
Article by Mario D. Churchill

The global marketplace is fast becoming a real marketplace: it is growing noisier and even more crowded, with vendors all racing to sell their wares to the nearest customer, and with marketing techniques that can be clever, if not downright ridiculous. Indeed, marketing campaigns are becoming more and more hard sell, annoying customers rather than attracting them.

Despite the good efforts of advertising companies, customers are now inundated with information and saturated with images. Many companies, moreover, are employing tactics that alienate rather than attract customers. This may be due to the fact that hard sell marketing methods tend to make companies appear impersonal, when customers first need to know that they are cared for.

In other words, customers need to know that you care, before they care what you know (or want to sell). A good sales letter might accomplish such a feat. A sales letter is simply a letter showing your company's credibility, the effectiveness of your product or service, and persuasive words for the recipient to buy the product or service. Although this appears to be simple, writing an effective sales letter is easier said than done: it should be worded simply but convincingly, and it should be personal, but not intrusive.

If you want to write an effective sales letter, take note of these tips before you start writing or typing it out.

• A sales letter need not be filled with clever words, puns, or jokes. In fact, it should not employ any ridiculous tactics to attract customers. The best sales letters are in fact terse, simply worded, and free from jargon or acronyms that the prospective customer will not be able to understand.

• Address your customer directly, and by name. If you avoid addressing them as simply "Dear Sir or Madame" or "To Whom it May Concern," then you will have taken the first step in convincing them of the goodness of your company, and the greatness of your products or services. A personal address makes customers feel that they are cared for.

• A good sales letter is always worded clearly, especially when you mention how the product or service will directly benefit the recipient. If you are selling computer parts, mention how the customer needs the parts, and how important a computer is in today's society. If you are selling an encyclopedia set, mention how important reading still is, even with the Internet; mention how people always need to learn facts from a reputable source. As long as you make sure that your customers feel cared for, then you are on the right track.

• Build trust in your prospective customers. If you have testimonials from satisfied customers, or quotes from respected people in your business, then use them in your letter. Use them sparingly, however, as quotes and testimonials can make your marketing appear too aggressive.

• Maintain your company's credibility. In as few words as possible, tell the recipient something about your company. If you are selling food products, you may want to state the safety standards to which you comply, or you may want to mention awards that your products received. Again, do not overdo this portion of the sales letter, since over-praising yourself will alienate, if not annoy your sales letter recipients.

• Make your sales letter attractive. Print the letter on high quality paper with good ink. A poorly printed or produced letter will turn customers away, no matter how good your product or service is. Remember, the quality of the letter represents your company's capabilities, so invest in good printing.

• If you can, include useful tips or facts in boxes or sidebars along with the letter. If you cannot make these boxes or sidebars fit, then enclose a brochure that the prospective customer could use. For instance, if you are selling vacation packages to Europe, you can enclose a brochure on the top ten European destinations, along with a list of places to visit. Such a brochure can be attractive, and may find itself on the refrigerator door, where your name can be exhibited for all to see.

• Deliver firm instructions on what the letter recipient should do. Should they call you to buy your product? Should they email you to avail of your services? Provide your contact information, but be prepared to field calls and respond to emails.

• Include incentives with the products and services that you are offering. Studies show that customers respond to offers of gifts and discounts, so make your offers as attractive as possible.

• Have the boss sign the letter personally. This lends a personal touch to the letter, and will look better than a signature that has been printed out.

As long as you reach out to your customers and know their needs, you will make your voice heard in the crowded global marketplace. Write a good sales letter, and you can see your profits rise.

Specialized in: Copywriter - Direct Response Copywriting - Copy Writing - Freelance Copywriters - Website Copy Writer
URL: http://www.websiteconversionexpert.com
Print article      Bookmark this page
Related Articles 
Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money (Popularity: ): Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.”This description has a lot that could help advertisers produce more profitable ads. It is unfortunate, but much of the ad copy written by many ...
Drive Your Conversions Through the Roof Using Decoy Marketing (Popularity: ): Have you ever heard of decoy marketing? If not, then you want to be sit up and pay attention here because this copywriting tip will change the fate of your business for the good.I first heard of decoy marketing in an insightful book titled "Predictably Irrational" by Dan Ariely. In the book, Dan talks about... well, how irrational we humans. As much as you and I like to think otherwise, ...
Copied Content or Unique Content (Popularity: ): For content writers, life is never rosy. Their role in website building is seldom appreciated, though everyone knows in the back of their minds that it’s the well-written content that primarily fetches search engine traffic.One reason why content writers find it tough is that there are already enough contents available on the net. Which makes it easy for new website owners to copy-paste them as it suits, modified with minor ...
Amazing Copywriting for the Web - Announcing 5 Turbo Ways to Excel At Copywriting for the Web (Popularity: ): The demand for copywriting for the Web is booming. This has primarily been the result of an increased in Internet and web advertising. Many business-to-business (BTB) advertisers are transferring more of their print resources to the Web. As a result, the demand for copywriters has skyrocketed. So how can one truly succeed in the crucial yet competitive world of copywriting for the Web? There are a lot of ways. But ...
Keep on Truckin' (Popularity: ): . . . as Eddie Kendricks used to sing . . . . . .I realize I'm showing my age, but this is the perfect vision to get us off the dime with our writing skills. (baby!) (Motown, for you youngsters).I'm in the Master's Program with AWAI and recently heard quite a few of us don't ever finish our courses!!!! (which we paid for with money we could most certainly ...

Related Business 
Letter Writing Guide (Popularity: ): Tips, advice, and sample letters to help you in your letter writing activities.
The Business Letter Guru (Popularity: ): This site will give practical tips on good letter writing, from someone who knows business letters inside out. Use the tips and tricks to send out a letter that is correctly written and well- formatted, and see it work wonders for your business and job.
Sample Letter Of Complaint (Popularity: ): If you're in need of a complaint letter sample, the persuasive letter writers at A Letter 4 You can assist you with any sample letter of complaint. As our name indicates, we are a one of a kind letter writing agency committed to providing you with a custom crafted letter unavailable anywhere on the planet.
Smart Cover Letters (Popularity: ): Cover Letter resources and tips. This Service offered by our company like:- Cover letters, resume writing, cover letter writing, Resume Template, Help Me Write a Resume, Resume Format, Resume Cover Letter.
Writing Help Tools (Popularity: ): Reviews of writing tools on the Net for letter writing, resume writing, business writing, and general writing.
Real Estate Software (Popularity: ): Real Estate Software for managing your Real Estate listing and to maintaining your contacts. It includes Sales Letter Software to increase your sales. Sales Letter Software helps to guide how to write a sales letter for your business.
ResumeWizards.com, Inc (Popularity: ): Provides resumes, cover letter writing, Internet posting, distribution, interview assistance and tips.
Will your resume, cover letter, or other writing hurt you? (Popularity: ): The site offers proofreading and copyediting services, sample resumes, and tips for cover letters, business letters, resume preparation, and other writing.
Content Writing Services (Popularity: ): Content Writing India is one of the fastest growing content creation and development firms, engaged in offering an array of proofreading services, copy editing services, essay and thesis writing services, business letter writing, blog writing.
Top Ten US Vacation Destinations (Popularity: ): At Top-Ten-Travel-Destinations.com (TTTD) you will find the focus is primarily on the diverse travel destinations located across the United States and the rest of the world. In addition, we want to give you a broad range of top ten travel destinations based on the criteria that you, the traveler, thinks is most important. For instance, no one can deny that in 2010 the world economy could influence your choice of ...