Home Add to Favorite Contact Submit  
             16 January, 2021

Category:  Articles » Internet » Internet Marketing


Put Your Web Site Into Over Drive With a Sales Letter, P2

         Views: 1256
2007-02-19 08:03:45     
Article by Earma Brown

Are you making this mistake with your business web site? Too many business owners think of their site as simply an online brochure. They use it as a place to store their hours of operation and their service list. A different way has emerged for the small business owner.

Add a business sales letter and your web site can be used as an effective marketing tool. Used in the right way, it will spear-head many successful marketing campaigns for you in the near future. Use these 18 tips to put your web site marketing campaign into over-drive with a sales letter:

1. List the top ten to fifteen benefits of your product or service.

Put your list in bullet form. Always focus more on your benefits than the features. Explain your benefits. Benefits are what move people to act. For example, "This air conditioner (your product/ebook) will save you time, effort, energy and money because of the built in features." It creates more value if you said, "Think of all the time, energy and money this air conditioner will provide you with it's lifetime guarantee," instead of "This air conditioner will last a lifetime."

2. Write compelling copy.

Draw your reader in like a big fish on a hook. Entice them to want to know more and more. It takes practice but use the copy that sold you as a template. Use benefits including the interactive and the enticing format.

3. Add Testimonials.

Most everyone wants to know who else has used your service and had a good experience. Testimonials speak up for your product or service. They act as a referral and even an endorsement. The compliments from another customer helps melt away your prospect's fears and doubts about buying from you online.

4. Make your offer more than once.

Give your prospects three to four chances to buy. Some may be ready to buy before they even get to your sales letter, so place "Buy Now" information at the top and sprinkle a few more buying opportunities along the way after your list of benefits, your guarantee, your summary of the book's features, and your testimonials.

5. Add value to your sales pitch with bonus gifts.

Make a list of bonus gifts. Select the bonus gifts before you write the sales letter. This way you can include the benefits in your sales message as a part of your product.

6. Make your copy effective.

If you have written your sales letter in one sitting; it's not as effective as it could be. Write it one day and then revise the next day. Read it out loud. To measure how effective it is, look at how people read it versus how many actually buy. Install a hit counter to measure your success.

7. Write short sentences and paragraphs.

Short sentences and paragraphs will help the readability of your copy. Especially, if your letter is long, you will have better success with keeping the attention of your prospect.

8. Make your copy error-free.

If you have misspelled words or incomplete sentences, you will lose sales. Design your copy to be specific. Vague copy will also hinder your sales. It will prompt a lot of questions. If you are getting sales without questions, you know you have done a good job with your sales copy.

Don't wait to write your business sales letter. If you don't do it now, you could be this time next year with the same dreary, unprofitable response from your web site. Hire a 24/7 salesman (your business sales letter) and put your web site marketing into over drive to maximum sales.

Specialized in: Creating A Web Site - How To Create Web Site - Web Site Creation Tips
URL: http://www.clickeasywebsites.com
Print article      Bookmark this page
Related Articles 
The Best Way to Promote a Business is by Posting Classified Ads Online (Popularity: ): Are you looking for the best way to business promotion? Are you really interested in buying or selling the goods or services in the effective way? Try out posting online classified Ads! In the present world of computers and internet, we all want to expand our businesses to grow exponentially. Whether your business is progressing on a small or large scale, the optimum way of utilizing classified ads online may ...
Google Panda Recent Update In August 2011 (Popularity: ): Google Panda has yet again marked the landscape of the search ranking in many ways. It has made life easier for sear users and it has kept his way of innovating new features and editions to amaze its users. For all the SEO out there it is fantastic news. This time Panda has come up with the recent update of making it available in a variety of languages. By doing ...
How to Package Online Digital Audio Products (Popularity: ): One of the key steps in producing any product is packaging. In the case of a consumer product like a cell phone that might include the box and the graphics on the box. But it also includes how the cell phone will be positioned in the market. Is it an entry level device for students or bells-'n'-whistles for an executive?Information products are also packaged.Courseware of any kind can be positioned ...
Internet Marketing Challenges - Nothing Can Ever Replace The Data You Collect Through Testing (Popularity: ): When you look around the Internet marketing industry, you will basically see two separate types of people. The first type of person will essentially go out there and do a lot of testing. They will experiment with different marketing ideas to make a determination as to whether or not those ideas have any value. The other type of person will sit around reading information products that purport to provide secret ...
Internet Marketing Knowledge - It Will Get Easier With Time (Popularity: ): Here's some good news if you are somebody interested in getting started with Internet marketing but was concerned that it might just be too difficult. It will get easier with time. In other words, you need to start getting involved with this business as quickly as you can. The reason why this is so important is because you will begin to realize what works and what doesn't work. Needless to ...

Related Business 
Mobile Net Switch (Popularity: ): Switch between several networks, all settings are stored in the selected profile. Map drives to a fixed drive letter or to the first or last available free drive letter. It also supports mapping to IPC$ and LPT ports.
Real Estate Software (Popularity: ): Real Estate Software for managing your Real Estate listing and to maintaining your contacts. It includes Sales Letter Software to increase your sales. Sales Letter Software helps to guide how to write a sales letter for your business.
Sample Letter Of Complaint (Popularity: ): If you're in need of a complaint letter sample, the persuasive letter writers at A Letter 4 You can assist you with any sample letter of complaint. As our name indicates, we are a one of a kind letter writing agency committed to providing you with a custom crafted letter unavailable anywhere on the planet.
Web Marketing Roma (Popularity: ): The main plan of internet advertising is to drive guests to the most business web site, generating leads and sales. They'll be efficient by the business owner and workers any time to incorporate the newest product releases and offers from the company.
Free Business Letter Samples, Templates (Popularity: ): Copy and Paste from a variety of letter templates, Letter Formats and Business Letter Examples. A notification letter regarding cancellation of check payment in transit can be caused by several reasons. It can be due to sudden change of creditor’s location.
The Business Letter Guru (Popularity: ): This site will give practical tips on good letter writing, from someone who knows business letters inside out. Use the tips and tricks to send out a letter that is correctly written and well- formatted, and see it work wonders for your business and job.
Datman (Popularity: ): Tape based file system for Windows 95/98. It creates a drive letter for your DAT 4mm DDS tape drive which behaves like a disk. Allows Windows applications to access files directly on the tape volume.
Songs of Creation (Popularity: ): Subtitled Meditations on the Sacred Hebrew Alphabet. A full-color work of art for each letter of the Hebrew alphabet, with accompanying text that provides an interpretation of the letter's spiritual meaning and a kavannah (meditative intention) for each letter. (Site has Tripod pop-ups on each page.)
ME1st SEO Services (Popularity: ): ME1st SEO Services analyzes the current traffic of your web site and develops a strategy that helps you get a higher search engine ranking. This helps to drive major targeted traffic to your website for better sales. Search Engine Optimization is not just to rank your web site in search engines, but it is to achieve a good Click Through Rate from the targeted visitors. This way, your web site ...
Srb Host - Web Hosting (Popularity: ): SrbHost - an unlimited PHP web hosting service offerings provider, will help you join the largest community in the world, WWW, with just a few clicks. You will get a user-friendly Control Panel, and a great selection of FREE web tools like the Instant Site Installer and the 1-click Web Apps Installer that will put your free cms, blog, e-commerce, or web gallery site online in minutes.