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Email Marketing - Foundations in Article Marketing

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2007-02-17 08:26:54     
Article by Sean Mize

Email Marketing | Foundations in Article Marketing

Email marketing can be one of the most profitable exercises you can do online, and of course you should be constantly looking for new and better ways of strengthening your email marketing campaign.

Email marketing has become increasingly difficult with the simultaneous increase in email quantities, SPAM law restrictions, and the continued increase in the speed of the internet. So what are you to do? How can you best combat the onslaught of anti-email marketing forces?

It is becoming increasingly difficult to stand out when you send out an email, when you are competing with over 100 other emails per day to a single inbox. I get around several hundred emails per day, and only answer a few of them.

So how do you stand out in the crowded email marketplace?

Some have suggested headlines; in fact, in short term studies it seems that a catchy headline increases temporary open rates. And a great headline can create a spike in your own short term open rates. But what about your long term open rates? The only way your headlines can increase that is if they are consistently better than the competition - and that is hard to do consistently. So there must be a better way than just using better and better headlines.

One of the things that I have found is article marketing. One of the really nice things about article marketing is that I can use it to create relationships. Instead of just being the guy that sends out an email every day, unwanted, I am instead the guy that sends out useful information that is needed and wanted.

And I created that relationship writing articles and posting them online.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

Specialized in: Opt In List - Email List - List Building
URL: http://www.secrets-of-internet-success.com
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