Home Add to Favorite Contact Submit  
             12 May, 2021

Category:  Articles » Internet » RSS


Broadband Growth Driving RSS Use

         Views: 1285
2007-02-17 08:25:25     
Article by S. Falkow

According to a recent Nielsen/Net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year. The report makes the point that broadband users are more than three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content than dial up users.

So are RSS feeds a valid marketing strategy yet? Take a look at these results reported on MarketingStudies.net:

W. Atlee Burpee & Co. (the garden seed people) saw their RSS strategy help them increase November sales by four times from just one trial feed featuring a 'seed of the day'.

USAToday.com reports that their RSS traffic is 'rising month after month by orders of magnitude', even though they are barely promoting their RSS feeds.

Travelocity identified the Yahoo and MSN email users among their current email subscribers and sent them an offer to subscribe via RSS feed with the easy-to-use MyYahoo! and MyMSN buttons. 2/3 of the people that opened the e-mail actually subscribed.

This highlights the fact that the inclusion of RSS feeds into personalized pages and browsers has taken the use of feeds far beyond the techie community. According to a recent Yahoo survey of MyYahoo users, more than 80 percent did not even know what RSS was, but they were using feeds to read news and information.

30% of marketers surveyed by Jupiter Research in the "Feed Marketing: Use of RSS as Alternate Messaging Medium" study said that they have implemented RSS feeds because of customer demand.

"Marketers must begin to plan their RSS strategies now," says the report's lead author, Jupiter analyst David Daniels.

"The simple moral here is that even if you don't want to go 'full RSS' just yet, you need to setup your RSS feeds," advises RSS marketing guru Rok Hrastnik of marketingstudies.net. "Results will follow. People are in fact in need of the content consumption solution offered by RSS ... you just need to present it appropriately."

Sally Falkow is founder and co developer of PRESSfeed, an RSS service for marketing and PR use. She is co-author of The Power of Online Syndication in Public Relations.

Specialized in: Create Rss Feeds - Publish Rss Feeds - Rss - Rss Feed - Rss Feeds - Search Engine Visibility - Rss Tool - Enterprise Rss - Web Content Syndication - Pressfeed - Press Feed
URL: http://www.press-feed.com
Print article      Bookmark this page
Related Articles 
Removing Bloggers Block (Popularity: ): Some of you may have already experienced writer's, or in this case blogger's, block. This is when you can't seem to start blogging anything worthwhile, sometimes not even a single word's worth.How could this happen when you were so good at blogging before? Why is it that you can't get one word written? And the most frustrating thing of all: the more time you spend thinking about blogging, the less ...
Bringing the RSS Revolution to Your Desktop (Popularity: ): Until recently, the vast amount of news and other information available on the World Wide Web was accessible only by manually browsing for specific content via search engines. RSS (Really Simple Syndication) represents an information revolution that turns this concept around by actively syndicating content on an ever growing number of websites. RSS content is transmitted over the Web via “feeds” covering an extensive range of topics and interests, from ...
RSS Feeds - What Are They and What Are They For? (Popularity: ): RSS has been used for more than a decade, but have only recently become commonly used. It is used to provide headlines and summaries of information in a concise and standardized way in one place, without the inconvenience of visiting separate site on the internet.RSS stands for Really Simple Syndication (although versions before RSS 2.0 have been recognized by various names). RSS feeds are written in a computer language called ...
RSS For Great SEO (Popularity: ): Would you believe that it is possible for almost anyone to get their blog, web pages, affiliate site or other website materials into the first pages of the search engines, including the big "G" ! Not likely, you are apt to say. Well, hold on to your hat. We have information for you that can blow the lid completely off what you thought was possible or rather, not possible, on ...
RSS and Content Syndication Part Four: Categorizing Content (Popularity: ): How to categorize your contentNow that you have a strategy for your RSS feeds, let's take a look at what content you might like to syndicate.First look at the audiences you want to reach. Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created. For ...

Related Business 
RSS Directory (Popularity: ): RSS feeds, RSS directory, RSS software, RSS scripts, RSS articles, RSS syndication, XML, RDF, news.
What is RSS? RSS Explained (Popularity: ): A one page quick introduction to RSS, why it is useful, and how to access RSS feeds.
MagpieRSS (Popularity: ): A XML-based RSS parser in PHP. Supports most RSS versions including Userland RSS and RSS 1.0. Supports modules, and namespaces.
Urchin RSS Aggregator (Popularity: ): Perl, web based, customisable, RSS aggregator and filter that consumes RSS, Atom and screen-scraped HTML and produces RSS or XSLT-transformed output.
1Mb Broadband & 2Mb Broadband from Eurekaa Broadband (Popularity: ): Eurekaa Broadband,Get High Speed Internet Access using our Broadband ADSL network and also Excellent customer service like Cheap broadband,cheapest broadband,low cost broadband,1 meg broadband,unbeatable price broadband,low price broadband,broad band,broadband for home users and businesses in UK at London.The ADSL services gives opportunity to have faster internet connection at an affordable price and at a same price as BT,customers can double the speed of their internet,broad band, adsl modem,eureka broadband,1 Meg ...
Plus Net Broadband (Popularity: ): PlusNet Broadband is one of the largest selling Internet service in UK. PlusNet broadband offers Residential broadband or Business broadband. Residential Broadband can choose from Plusnet value broadband and Plusnet extra broadband, Business broadband can choose from 3 options.
Digital tv - Broadband (Popularity: ): We maintain price comparison data to allow our users to compare broadband package in an unbiased and independent environment. We have gathered you numerous broadband deals from leading broadband providers from UK.
CompleteRSS (Popularity: ): Search engine for RSS news feeds, RSS items, and blogs. Find RSS feeds in topics such as technology, sports, entertainment, and world news.
Broadband Home Hub (Popularity: ): Broadband Home Hub –Home hub is a wireless broadband router, allowing high-speed connection via ADSL broadband. Broadband home hubs mean that your whole home has access to the internet, no matter whereabouts in the house you are.
Broadband Satellite Internet (Popularity: ): Tired of dial-up delays but can't get ADSL? get Internet satellite broadband. Get your Internet broadband connection wherever you live. Up to 8 Mbps anywhere you are. Quantis is the new generation Internet satelllite broadband in Europe. With 100% availabllity all over the Iberian Peninsula and the Balearic Islands as well as the rest of Europe, you get up to 8Mbps wherever you are! If you can't get ADSL/Broadband, get ...