MLM Secret: What's More Important Than a Great Company?

Most aspiring network marketers spend a lot of time searching for the perfect company—one that will finally work for them! In my opinion, that's the wrong thing to focus on if you want long term success in network marketing.

Joining a great company is important, don't get me wrong. But you can join a great company and still be a miserable failure in the networking business.

Much more important than a great company is working with a great sponsor!

Show me any super-successful person in network marketing and I almost guarantee they didn't do it on their own. While it's possible to have success in network marketing with no support from your sponsor, it's MUCH harder.

Most highly successful people in network marketing will point to their sponsor as their source of education, support and inspiration.

You want a sponsor who is going to guide you to success. They should be your mentor, eager to help you learn the ropes of the business and teach you the mistakes they made and the shortcuts you should take.

Your sponsor should do everything they can to turn you into a networking leader because they are rewarded in direct proportion to the number of leaders on their team.

What makes a great sponsor?

The most important characteristic of a great sponsor is they need to be active in the network marketing business they are in. Active not only means they are recruiting people onto their team, it means they are participating in company conference calls, attending local business briefings and going to all company conventions.

Active sponsors are also constantly learning about the network marketing business by attending training from third party experts and reading books on how to succeed in network marketing.

Great sponsors don't necessarily need to be "old-timers" in their network marketing company. They can be relatively new-what's most important is that they are active and "plugged-in". That way they can plug you in to the key people on the team and the company resources you need to get started quickly.

So before you go hunting for the next great network marketing company, make sure you've found a great sponsor first!