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             22 November, 2008
 
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The Name Game: Part 1
The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This article is the first in a three part series and will discuss whether corporate naming should be handled as an internal initiative or whether it should be outsourced to a professional naming firm.

Done well, corporate naming can be one of the most powerful assets in a company’s branding arsenal. A great company name can support, energize and leverage your brand. The right name will also create strong....
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