Top 5 Ways to Successfully Build Your Brand Online |
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By: Define Posted: 2010-09-19 07:44:59 |
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Image is everything, and building your business online means that you must stand out in a cutthroat environment consisting of a few friends and tons of competition.The best websites online all have one thing in common - brand. Brand is how mom and pop shops become million dollar franchises and online, it's how everyday websites achieve success and stay successful.But what exactly is this little word with so much power both online and off, and how can you use it to put your web business on top?A company's brand consists of more than logos, products, services, and slogans. It also includes the mental picture that is painted on the mind of consumers when they interface with the logos, products, services, and slogans. Brand is mental and reaches into the preconceptions a consumer
has with regard to your products and services.Online, brand builds and destroys trust in explosive ways that are rarely realized in the "real" world. Disgruntled customers voice their opinions to hundreds, if not thousands, of other clients who may not have established an opinion on a brand. In the virtual world, brands are destroyed at the click of a mouse and that's why it's paramount to build a solid brand using a combination of methods that will weather the online storms.Below we present the top five methods for building a brand online. By leveraging the power of each, you can easily create a brand that leads to online success.Add testimonials to your websiteTestimonials give solid proof that your product does what it says and that your online company can be trusted. That's why testimonials should be collected and posted at every available opportunity. Surveys, phone calls, and simple emails are easy ways to get a current customer's point of view regarding your products and services.BloggingBlogging allows a company to create a following, communicate with visitors, and establish yourself as an authority in your industry. By consistently updating your blog with new posts, you not only increase your websites readership but you also provide visitors and search engines alike a good reason to return to your website regularly.Social NetworkingFacebook, Twitter, MySpace and other social websites have changed the fates of several online brands. These social media avenues prove that there's power in numbers as companies attract and communicate with massive amounts of followers simultaneously. Using social websites to "get the word out" about your products, services, and company information can help you meet your online goals and easily diffuse any online fires you may encounter.Social Networking ToolsOnce a community of listeners has been established, the next way to build brand is by investing resources into creating a buzz about your brand through word of mouth advertising. Diggs, Stumbles, Tweets, and being Del.icio.us are just a few ways your network can show support of your brand.VideosWhen creating your brand, it's important to take advantage of the fact that most people are visual communicators and learners. Online videos make companies tangible in a virtual world and are an easy way to both capture the attention of your target audience and start a conversation that ends by establishing a mental stamp with a permanent imprint of your brand.At Define Studio Design we invite you to ask us how to help you establish your brand online. With offices in Australia and the U.S., we are sure to be able to assist you!About Define Studio AustraliaA passion for unique and innovative website design & development led to the creation of Define Studio end_of_the_skype_highlightingas a one stop source in Sydney focused on building and defining client brands through web design, graphic design and print.With over twenty years combined website development & design experience including expertise in managing Fortune 20 corporate brands, Define Studio end_of_the_skype_highlightingexperts specialise in stunning creativity to suit any budget.CONTACT DETAILS: Dan Sullivan Art Director 02 9969 3588 dan(at)definestudiodesign.com Sydney NSW 2088 |
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