Want to Get More Ebook Sales? Bundle Up! |
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By: Ellen Violette Posted: 2008-06-29 04:47:50 |
| You are no doubt familiar with the impulse items that are strategically located near every supermarket checkout aisle. While you wait your turn to pay for your groceries, you're a captive audience for the racks of candy, gum, gift cards and magazines that are displayed in full view and within easy reach.How often have you picked up something from those racks that you really didn't need and tossed it into your shopping cart? Maybe you got a yearning for the taste of your favorite chocolate bar, or wanted to read the latest Hollywood gossip. Whatever your motivation was, the fact is, you ended up spending more money than you would have if those items weren't in your face.You can borrow from this very effective, psychological marketing tactic and apply a similar strategy to your ebook sales. Instead of selling one ebook, find related ebooks or other products you can bundle together and offer them as a package. People will perceive the package to be worth more as a whole than if the items were sold separately. People will also pay more for that package because of that perception.Not only that but it costs more to find a new customer for the first product than to sell a second item to an already existing customer. So this is a cost-effective way for you to put more money in your pockets!And, it's not unusual for someone to make a purchase because they are more interested in one of the bundled items than the main product. And that's only one example of why this marketing approach is successful.So whenever you have an ebook for sale always think about what else you could bundle with it to give it more value, create more sales and increase your bottom line! |
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