Superior Solution to Predictive Dialers |
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By: Lisa M Anderson Posted: 2008-04-24 08:11:50 |
| Have you been searching for a dialer solution? If you need the dialer for Business-to-Consumer calls or for one-call-close situations, then you will probably do best with a predictive dialer. If you have a B2B dialing need or a more complex call model to follow then you will want to consider a power dialer.Predictive dialers are the definitive dialer if your main goals are for high call volume and a high percentage of time spent on the phone. This type of dialer will pound through a list of numbers relentlessly, so the main requirement on your end is to have at least ten, but preferably over 20, sales reps logged in to your dialer concurrently. The dialer uses a computer generated algorithm to attempt to keep each rep perpetually moving from one call to the next, and at times this leaves the dialed number hanging-with no rep on the line to talk to whoever answered the call. And it almost always leaves a pause so that the person who has answered has time to recognize it as a telemarketing call and hang up or at the very least is left waiting for a few seconds (which we can all agree is unpleasant). Still, this can be the best option if it fits your business model: if you make B2C calls and only require one fairly brief call to close the sale then this type of dialer will not hurt your sales.Power dialers are a subtler attempt at the same end result, and because of their smoother operation they are a totally different solution to the same problem. Power dialers make slightly fewer calls in a day, but still offer a highly streamlined process for time-saving while allowing the sales rep the ability to stay behind the wheel of the sales machine.Power dialers are best-suited to any company that is spending a lot of money on leads, particularly a business-to-business (B2B) sales force. This dialer is powerful, and creates little waste. Power dialers only dial one number at a time, calling the phone rep first, and then calling the lead. The call is placed at the discretion of the phone rep, so he or she is always on the line and ready to go when it is answered. With this dialer, each lead is treated with respect, and has a higher chance of making it through the stages of a sales cycle to the closePower dialers are the only sensible solution for B2B calls since there are often receptionists or voicemail boxes to navigate and with a predictive dialer that navigation would be impossible at worst, awkward and impolite at best. With a power dialer, the agent is on the phone from the call's inception so that he or she can maneuver the entire length of this course with human intelligence and presence. |
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